{"id":1408,"date":"2022-06-28T11:22:51","date_gmt":"2022-06-28T14:22:51","guid":{"rendered":"https:\/\/marca.brain4.care\/?page_id=1408"},"modified":"2022-07-05T07:05:20","modified_gmt":"2022-07-05T10:05:20","slug":"the-colors","status":"publish","type":"page","link":"https:\/\/marca.brain4.care\/en\/the-colors\/","title":{"rendered":"the colors"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1xenl3a-3d82c876e252da0d3723a619d9575d59\">\n.avia-section.av-1xenl3a-3d82c876e252da0d3723a619d9575d59{\nmargin-top:100px;\nmargin-bottom:0px;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-1xenl3a-3d82c876e252da0d3723a619d9575d59 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1408'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1uwn9uu-3c5d62025f5ed59cc3c3c87ad36996e9 sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1uwn9uu-3c5d62025f5ed59cc3c3c87ad36996e9\">\n.flex_column.av-1uwn9uu-3c5d62025f5ed59cc3c3c87ad36996e9{\n-webkit-border-radius:6px 6px 6px 6px;\n-moz-border-radius:6px 6px 6px 6px;\nborder-radius:6px 6px 6px 6px;\npadding:0 0px 0 0;\nbackground-color:#e8eae8;\n}\n<\/style>\n<div class='flex_column av-1uwn9uu-3c5d62025f5ed59cc3c3c87ad36996e9 av_two_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4r8zv2i-76e37fa362165973fb4c4e3a463bb443\">\n#top .av-special-heading.av-l4r8zv2i-76e37fa362165973fb4c4e3a463bb443{\npadding-bottom:10px;\ncolor:#2b2751;\n}\nbody .av-special-heading.av-l4r8zv2i-76e37fa362165973fb4c4e3a463bb443 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l4r8zv2i-76e37fa362165973fb4c4e3a463bb443 .special-heading-inner-border{\nborder-color:#2b2751;\n}\n.av-special-heading.av-l4r8zv2i-76e37fa362165973fb4c4e3a463bb443 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l4r8zv2i-76e37fa362165973fb4c4e3a463bb443 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >the colors<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-1u393py-09805118219fa32ed82d1df81c19d9da av_three_fifth  avia-builder-el-3  el_after_av_two_fifth  el_before_av_two_fifth  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4r90ng5-47d372b05c6836e1b352be1426c7e77f\">\n#top .av_textblock_section.av-l4r90ng5-47d372b05c6836e1b352be1426c7e77f .avia_textblock{\ncolor:#2b2751;\n}\n<\/style>\n<section  class='av_textblock_section av-l4r90ng5-47d372b05c6836e1b352be1426c7e77f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6>Our palette contains the colors of our identity. They give life to the brain4care universe. Always choose them harmoniously.<\/h6>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-1rwg63a-75473621a83b0c1d40397ef0e0075547 sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1rwg63a-75473621a83b0c1d40397ef0e0075547\">\n.flex_column.av-1rwg63a-75473621a83b0c1d40397ef0e0075547{\npadding:0 0 0 0px;\n}\n<\/style>\n<div class='flex_column av-1rwg63a-75473621a83b0c1d40397ef0e0075547 av_two_fifth  avia-builder-el-5  el_after_av_three_fifth  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-top '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4r91gqk-70ab60fb89b1f8b5825e0dab4ff8939c\">\n#top .av_textblock_section.av-l4r91gqk-70ab60fb89b1f8b5825e0dab4ff8939c .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4r91gqk-70ab60fb89b1f8b5825e0dab4ff8939c'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p class=\"p1\">We have divided the colors of the brand universe into four categories with distinct characteristics of use:<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-1qiu492-2cb8bb9cd4be804de3b5191a67ff50e9 av_three_fifth  avia-builder-el-7  el_after_av_two_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4r92d6g-d83fee005b783fcca07731f81a469f92\">\n#top .av_textblock_section.av-l4r92d6g-d83fee005b783fcca07731f81a469f92 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4r92d6g-d83fee005b783fcca07731f81a469f92'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li>the primary colors<\/li>\n<li>the gradient (which deserves a separate highlight)<\/li>\n<li>the secondary colors<\/li>\n<li>support colors<\/li>\n<\/ul>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='primary'  class='avia-section av-1nvqjsm-abceec512eae152be0706b92ce3b2d38 main_color avia-section-large avia-no-border-styling  avia-builder-el-9  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1408'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1n5wrkm-05ad04ee12901cf1ab0291092d070d67 sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1n5wrkm-05ad04ee12901cf1ab0291092d070d67\">\n.flex_column.av-1n5wrkm-05ad04ee12901cf1ab0291092d070d67{\n-webkit-border-radius:6px 6px 6px 6px;\n-moz-border-radius:6px 6px 6px 6px;\nborder-radius:6px 6px 6px 6px;\npadding:0 0px 0 0;\nbackground-color:#e8eae8;\n}\n<\/style>\n<div class='flex_column av-1n5wrkm-05ad04ee12901cf1ab0291092d070d67 av_two_fifth  avia-builder-el-10  el_before_av_three_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4r9321k-984506c656cd41a410ba9fd551f6dd65\">\n#top .av-special-heading.av-l4r9321k-984506c656cd41a410ba9fd551f6dd65{\npadding-bottom:10px;\ncolor:#52565f;\n}\nbody .av-special-heading.av-l4r9321k-984506c656cd41a410ba9fd551f6dd65 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l4r9321k-984506c656cd41a410ba9fd551f6dd65 .special-heading-inner-border{\nborder-color:#52565f;\n}\n.av-special-heading.av-l4r9321k-984506c656cd41a410ba9fd551f6dd65 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l4r9321k-984506c656cd41a410ba9fd551f6dd65 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-11  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >the pri\u00adma\u00adry colors<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-1kimc7a-82384763450a9e66c9de5de740ad2354 av_three_fifth  avia-builder-el-12  el_after_av_two_fifth  el_before_av_two_fifth  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4r946n6-4a56bd8bdf3244c1f4c1394b77ee8a0a\">\n#top .av_textblock_section.av-l4r946n6-4a56bd8bdf3244c1f4c1394b77ee8a0a .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4r946n6-4a56bd8bdf3244c1f4c1394b77ee8a0a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>let\u2019s get to what matters<\/h2>\n<h6>Gradient, primary green (symbol), primary blue (symbol) and primary navy blue. These are the four most important communication colors. They always need to be present in any brain4care communication material.<\/h6>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-1jpt68m-0f4169304a7bfa46b4783d90e058ac5e sc-av_two_fifth av-equal-height-column-flextable'><div class='flex_column av-1jpt68m-0f4169304a7bfa46b4783d90e058ac5e av_two_fifth  avia-builder-el-14  el_after_av_three_fifth  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4r95dk4-bf048c7aeb449a999b2b66bd6f0a3c09\">\n#top .av_textblock_section.av-l4r95dk4-bf048c7aeb449a999b2b66bd6f0a3c09 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4r95dk4-bf048c7aeb449a999b2b66bd6f0a3c09'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>serenity, trust, and health.<\/h2>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-1i47p6e-87603b6e934fd96decc51e303944b205 av_three_fifth  avia-builder-el-16  el_after_av_two_fifth  el_before_av_one_third  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4r96yks-0e10b763829690a12c0617bfb87bd202\">\n#top .av_textblock_section.av-l4r96yks-0e10b763829690a12c0617bfb87bd202 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4r96yks-0e10b763829690a12c0617bfb87bd202'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>The primary colors project these three primordial feelings. All brain4care communication is born from these feelings. What we seek is the quick connection with our customer, representing our product in a way that conveys peace of mind and cause knowledge authority. Everything that brain4care seeks is in the universe of the primary colors. Therefore, more than 70% of brain4care communication needs to be covered by them. This includes:<\/p>\n<ul>\n<li>titles<\/li>\n<li>subtitles<\/li>\n<li>running texts<\/li>\n<li>priority texts<\/li>\n<li>boxes<\/li>\n<li>icons and graphics<\/li>\n<\/ul>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column av-1gsnt3a-5adea8ec1771f7a733d9d5febaf141ba av_one_third  avia-builder-el-18  el_after_av_three_fifth  el_before_av_two_third  first flex_column_div '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4r99xbl-c1fe3c71ef9293472a7df2349bfeac82\">\n#top .av_textblock_section.av-l4r99xbl-c1fe3c71ef9293472a7df2349bfeac82 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4r99xbl-c1fe3c71ef9293472a7df2349bfeac82'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6>primary colors:<\/h6>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4r9fpdt-0d4059425c971208fb3218d119900089\">\n#top .hr.hr-invisible.av-l4r9fpdt-0d4059425c971208fb3218d119900089{\nmargin-top:-50px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-l4r9fpdt-0d4059425c971208fb3218d119900089 hr-invisible  avia-builder-el-20  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div class='flex_column av-1elbsqe-17d5c2e641cf32f6f20e48b250d48d9e av_two_third  avia-builder-el-21  el_after_av_one_third  el_before_av_one_third  flex_column_div '     ><\/div><div class='flex_column_table av-l4r9b5u0-279687b07277621eaaec82be619d4232 sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4r9b5u0-279687b07277621eaaec82be619d4232\">\n.flex_column.av-l4r9b5u0-279687b07277621eaaec82be619d4232{\n-webkit-border-radius:8px 0 0 8px;\n-moz-border-radius:8px 0 0 8px;\nborder-radius:8px 0 0 8px;\npadding:90px 10px 10px 10px;\nheight:250px;\nbackground-color:#00d7a4;\n}\n<\/style>\n<div class='flex_column av-l4r9b5u0-279687b07277621eaaec82be619d4232 av_one_third  avia-builder-el-22  el_after_av_two_third  el_before_av_one_third  first no_margin flex_column_table_cell av-equal-height-column av-align-top column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4r9d8vo-dbb36012b01487b31c64707fae014ef2\">\n#top .av_textblock_section.av-l4r9d8vo-dbb36012b01487b31c64707fae014ef2 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-l4r9d8vo-dbb36012b01487b31c64707fae014ef2'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Primary green (symbol):<br \/>\nPantone<sup>\u00a9<\/sup> 3262 C<br \/>\nC69 M0 Y53 K0<br \/>\nR0 G215 B164<br \/>\n#00D7A4<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4r9bmm8-07e31b2f0fb50d86eedb23157deaa66e\">\n.flex_column.av-l4r9bmm8-07e31b2f0fb50d86eedb23157deaa66e{\npadding:90px 10px 10px 10px;\nbackground-color:#0085ca;\n}\n<\/style>\n<div class='flex_column av-l4r9bmm8-07e31b2f0fb50d86eedb23157deaa66e av_one_third  avia-builder-el-24  el_after_av_one_third  el_before_av_one_third  no_margin flex_column_table_cell av-equal-height-column av-align-top column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2tcfie-da3e30703b839d81c062b354d2c1712f\">\n#top .av_textblock_section.av-2tcfie-da3e30703b839d81c062b354d2c1712f .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-2tcfie-da3e30703b839d81c062b354d2c1712f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Primary blue (symbol):<br \/>\nPantone<sup>\u00a9<\/sup> Process Blue C<br \/>\nC100 M13 Y1 K2<br \/>\nR0 G133 B202<br \/>\n#0085CA<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4r9c9dj-05461526100634fd43e0658d10e90dac\">\n.flex_column.av-l4r9c9dj-05461526100634fd43e0658d10e90dac{\n-webkit-border-radius:0 8px 8px 0;\n-moz-border-radius:0 8px 8px 0;\nborder-radius:0 8px 8px 0;\npadding:90px 10px 10px 10px;\nbackground-color:#012169;\n}\n<\/style>\n<div class='flex_column av-l4r9c9dj-05461526100634fd43e0658d10e90dac av_one_third  avia-builder-el-26  el_after_av_one_third  el_before_av_two_fifth  no_margin flex_column_table_cell av-equal-height-column av-align-top column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4r9m97u-bde28510e21017d1ae3da00278f021a8\">\n#top .av_textblock_section.av-l4r9m97u-bde28510e21017d1ae3da00278f021a8 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-l4r9m97u-bde28510e21017d1ae3da00278f021a8'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Primary navy blue:<br \/>\nPantone<sup>\u00a9<\/sup> Reflex Blue C<br \/>\nC100 M89 Y0 K33<br \/>\nR1 G33 B105<br \/>\n#012169<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-l4ra86a9-b6b878dc8ce5f1593758ab6aa28c9f32 sc-av_two_fifth av-equal-height-column-flextable'><div class='flex_column av-l4ra86a9-b6b878dc8ce5f1593758ab6aa28c9f32 av_two_fifth  avia-builder-el-28  el_after_av_one_third  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4ra793d-902fc1a68e569820943ec166852744e5\">\n#top .av_textblock_section.av-l4ra793d-902fc1a68e569820943ec166852744e5 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4ra793d-902fc1a68e569820943ec166852744e5'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>The key three colors:<\/strong> all the other colors on the brain4care palette are combinations of the primary colors. Always distribute the three colors as equally as possible in communication. Each one represents an element of our identity:<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-3yijzq-778b0320dbafd2989662fd0d9124a407 av_three_fifth  avia-builder-el-30  el_after_av_two_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle avia-full-contain column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rac76t-e8adeae7dd62d357aa7a852c3a912feb\">\n.avia-image-container.av-l4rac76t-e8adeae7dd62d357aa7a852c3a912feb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l4rac76t-e8adeae7dd62d357aa7a852c3a912feb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l4rac76t-e8adeae7dd62d357aa7a852c3a912feb av-styling- avia-align-left  avia-builder-el-31  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1559 avia-img-lazy-loading-not-1559 avia_image ' src=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/colors_1.png\" alt='' title='colors_1'  height=\"595\" width=\"626\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/colors_1.png 626w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/colors_1-300x285.png 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4raa7lb-126cfa039e83288e94daff8b8133ff5f\">\n#top .hr.av-l4raa7lb-126cfa039e83288e94daff8b8133ff5f{\nmargin-top:-15px;\nmargin-bottom:10px;\n}\n.hr.av-l4raa7lb-126cfa039e83288e94daff8b8133ff5f .hr-inner{\nwidth:80%;\nborder-color:#012169;\n}\n<\/style>\n<div  class='hr av-l4raa7lb-126cfa039e83288e94daff8b8133ff5f hr-custom  avia-builder-el-32  el_after_av_three_fifth  el_before_av_two_fifth  av-small-hide av-mini-hide hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-3hbk1i-5875308ddf88cf703558aa4ee1580edd sc-av_two_fifth av-equal-height-column-flextable'><div class='flex_column av-3hbk1i-5875308ddf88cf703558aa4ee1580edd av_two_fifth  avia-builder-el-33  el_after_av_hr  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rabymg-31470b0299d50785a251ee3f3f1e66a2\">\n#top .av_textblock_section.av-l4rabymg-31470b0299d50785a251ee3f3f1e66a2 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4rabymg-31470b0299d50785a251ee3f3f1e66a2'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Backgrounds (priority 1):<\/strong> always prioritize white and primary navy-blue backgrounds. This way, the emotional connection to the brand will be immediate.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-2twsja-5597083ccc106cacf430c73c5c0bb13a av_three_fifth  avia-builder-el-35  el_after_av_two_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ilzh2-22b7701ed361da78b2c78955b60052b9\">\n.avia-image-container.av-2ilzh2-22b7701ed361da78b2c78955b60052b9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2ilzh2-22b7701ed361da78b2c78955b60052b9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2ilzh2-22b7701ed361da78b2c78955b60052b9 av-styling- avia-align-left  avia-builder-el-36  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1557 avia-img-lazy-loading-not-1557 avia_image ' src=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/colors_2.png\" alt='' title='colors_2'  height=\"201\" width=\"626\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/colors_2.png 626w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/colors_2-300x96.png 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rafv15-0dcf126adc643d22c7bbb0ce82e2d417\">\n#top .hr.av-l4rafv15-0dcf126adc643d22c7bbb0ce82e2d417{\nmargin-top:-13px;\nmargin-bottom:10px;\n}\n.hr.av-l4rafv15-0dcf126adc643d22c7bbb0ce82e2d417 .hr-inner{\nwidth:80%;\nborder-color:#52565f;\n}\n<\/style>\n<div  class='hr av-l4rafv15-0dcf126adc643d22c7bbb0ce82e2d417 hr-custom  avia-builder-el-37  el_after_av_three_fifth  el_before_av_two_fifth  av-small-hide av-mini-hide hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-4it0ae-3f3d27a51d920ae6fce6c894824b608b sc-av_two_fifth av-equal-height-column-flextable'><div class='flex_column av-4it0ae-3f3d27a51d920ae6fce6c894824b608b av_two_fifth  avia-builder-el-38  el_after_av_hr  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4ragh9s-356aa9ec370353844fca66cda8ab2b28\">\n#top .av_textblock_section.av-l4ragh9s-356aa9ec370353844fca66cda8ab2b28 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4ragh9s-356aa9ec370353844fca66cda8ab2b28'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Colored backgrounds (priority 2):<\/strong> allowing the use of primary colors as a background option. This way, the emotional connection to the brand will be immediate. Always keep an eye on the text color that contrasts best with the backgrounds.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-2q71py-8adcc6f316fa6cabd56bbf0796aacc73 av_three_fifth  avia-builder-el-40  el_after_av_two_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4ragto9-906fc258bce537329adfe4be2e86e731\">\n.avia-image-container.av-l4ragto9-906fc258bce537329adfe4be2e86e731 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l4ragto9-906fc258bce537329adfe4be2e86e731 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l4ragto9-906fc258bce537329adfe4be2e86e731 av-styling- avia-align-left  avia-builder-el-41  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1555 avia-img-lazy-loading-not-1555 avia_image ' src=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/colors_3.png\" alt='' title='colors_3'  height=\"278\" width=\"626\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/colors_3.png 626w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/colors_3-300x133.png 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5v56w6-232db14ce256317cb4d62d105f302240\">\n#top .hr.av-5v56w6-232db14ce256317cb4d62d105f302240{\nmargin-top:-15px;\nmargin-bottom:10px;\n}\n.hr.av-5v56w6-232db14ce256317cb4d62d105f302240 .hr-inner{\nwidth:80%;\nborder-color:#4dbe9a;\n}\n<\/style>\n<div  class='hr av-5v56w6-232db14ce256317cb4d62d105f302240 hr-custom  avia-builder-el-42  el_after_av_three_fifth  el_before_av_two_fifth  av-small-hide av-mini-hide hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-4b90me-707b59120d1a62b27a980ae374380fcc sc-av_two_fifth av-equal-height-column-flextable'><div class='flex_column av-4b90me-707b59120d1a62b27a980ae374380fcc av_two_fifth  avia-builder-el-43  el_after_av_hr  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4ralo3f-4b11e16c994feba8780c3aafe1c429cb\">\n#top .av_textblock_section.av-l4ralo3f-4b11e16c994feba8780c3aafe1c429cb .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4ralo3f-4b11e16c994feba8780c3aafe1c429cb'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Gradient backgrounds (priority 2):<\/strong> allowing use of the official gradient \u2014 primary blue (symbol) to primary green (symbol) \u2014 and gradient of one of the primary colors for the white as a background option. Always keep an eye on the text color that contrasts best with the backgrounds. Readability is first and foremost! <u>Inverting the official gradient in backgrounds is not allowed.<\/u><\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-36ae7a-d1abb7553668ae0c910ab4585601f837 av_three_fifth  avia-builder-el-45  el_after_av_two_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4ram104-392a2709989ec76b770657b7e674fff7\">\n.avia-image-container.av-l4ram104-392a2709989ec76b770657b7e674fff7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l4ram104-392a2709989ec76b770657b7e674fff7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l4ram104-392a2709989ec76b770657b7e674fff7 av-styling- avia-align-left  avia-builder-el-46  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1553 avia-img-lazy-loading-not-1553 avia_image ' src=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/colors_4.png\" alt='' title='colors_4'  height=\"386\" width=\"626\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/colors_4.png 626w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/colors_4-300x185.png 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rahdlr-c91a77fbcb4c71ee4a9c0acf83231185\">\n#top .hr.av-l4rahdlr-c91a77fbcb4c71ee4a9c0acf83231185{\nmargin-top:-15px;\nmargin-bottom:10px;\n}\n.hr.av-l4rahdlr-c91a77fbcb4c71ee4a9c0acf83231185 .hr-inner{\nwidth:80%;\nborder-color:#4dbe9a;\n}\n<\/style>\n<div  class='hr av-l4rahdlr-c91a77fbcb4c71ee4a9c0acf83231185 hr-custom  avia-builder-el-47  el_after_av_three_fifth  el_before_av_two_fifth  av-small-hide av-mini-hide hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-3zikae-785bfaee278495afbb44835aa27d7848 sc-av_two_fifth av-equal-height-column-flextable'><div class='flex_column av-3zikae-785bfaee278495afbb44835aa27d7848 av_two_fifth  avia-builder-el-48  el_after_av_hr  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rank9g-ae523ccf0eac2dc8cfcef883d929d34d\">\n#top .av_textblock_section.av-l4rank9g-ae523ccf0eac2dc8cfcef883d929d34d .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4rank9g-ae523ccf0eac2dc8cfcef883d929d34d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Colored backgrounds (priority 3):<\/strong> allowing the use of support white and of secondary dark gray as background options if there is no possibility of applying any of the backgrounds above. Use white text in this option.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-22wcti-f72041ab1d2eeb2cba2c7ea6c310a5bc av_three_fifth  avia-builder-el-50  el_after_av_two_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4ranstu-299b2694a09e1f7c0b94a71f961d47c6\">\n.avia-image-container.av-l4ranstu-299b2694a09e1f7c0b94a71f961d47c6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l4ranstu-299b2694a09e1f7c0b94a71f961d47c6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l4ranstu-299b2694a09e1f7c0b94a71f961d47c6 av-styling- avia-align-left  avia-builder-el-51  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1551 avia-img-lazy-loading-not-1551 avia_image ' src=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/colors_5.png\" alt='' title='colors_5'  height=\"251\" width=\"625\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/colors_5.png 625w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/colors_5-300x120.png 300w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2yc1k6-45c2d61312a2bf85310e7361e62872de\">\n#top .hr.av-2yc1k6-45c2d61312a2bf85310e7361e62872de{\nmargin-top:-15px;\nmargin-bottom:10px;\n}\n.hr.av-2yc1k6-45c2d61312a2bf85310e7361e62872de .hr-inner{\nwidth:80%;\nborder-color:#000000;\n}\n<\/style>\n<div  class='hr av-2yc1k6-45c2d61312a2bf85310e7361e62872de hr-custom  avia-builder-el-52  el_after_av_three_fifth  el_before_av_two_fifth  av-small-hide av-mini-hide hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-4jmsti-ea7c81800cd00ef4ead7e636ef223a7f sc-av_two_fifth av-equal-height-column-flextable'><div class='flex_column av-4jmsti-ea7c81800cd00ef4ead7e636ef223a7f av_two_fifth  avia-builder-el-53  el_after_av_hr  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rat4z3-63cfd1139861d1eafdcfb65fa34227cc\">\n#top .av_textblock_section.av-l4rat4z3-63cfd1139861d1eafdcfb65fa34227cc .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4rat4z3-63cfd1139861d1eafdcfb65fa34227cc'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Special backgrounds:<\/strong> allowing the use of support colors as a background option in specific cases, such as events, commemorative dates, endomarketing materials, among others (e.g., Women\u2019s Day). This way, the emotional connection to the brand will be immediate. Always keep an eye on the text color that contrasts best with the backgrounds.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-2u0nfa-9adb316e649c36c989cd83c7c6167beb av_three_fifth  avia-builder-el-55  el_after_av_two_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4ratcf8-ab127c74c3ea44296d2bbe96007586db\">\n.avia-image-container.av-l4ratcf8-ab127c74c3ea44296d2bbe96007586db img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l4ratcf8-ab127c74c3ea44296d2bbe96007586db .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l4ratcf8-ab127c74c3ea44296d2bbe96007586db av-styling- avia-align-left  avia-builder-el-56  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1549 avia-img-lazy-loading-not-1549 avia_image ' src=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/colors_6.png\" alt='' title='colors_6'  height=\"358\" width=\"626\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/colors_6.png 626w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/colors_6-300x172.png 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4ratpgi-f88c55726586415c807ea3680cc845d9\">\n#top .hr.av-l4ratpgi-f88c55726586415c807ea3680cc845d9{\nmargin-top:-15px;\nmargin-bottom:10px;\n}\n.hr.av-l4ratpgi-f88c55726586415c807ea3680cc845d9 .hr-inner{\nwidth:80%;\nborder-color:#822a83;\n}\n<\/style>\n<div  class='hr av-l4ratpgi-f88c55726586415c807ea3680cc845d9 hr-custom  avia-builder-el-57  el_after_av_three_fifth  el_before_av_two_fifth  av-small-hide av-mini-hide hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-fs0g6-5a72285fb705f499f1e2c9a2a6730d9e sc-av_two_fifth av-equal-height-column-flextable'><div class='flex_column av-fs0g6-5a72285fb705f499f1e2c9a2a6730d9e av_two_fifth  avia-builder-el-58  el_after_av_hr  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4raxjks-3ccef44c04cfb9194bfc945f5481b7e9\">\n#top .av_textblock_section.av-l4raxjks-3ccef44c04cfb9194bfc945f5481b7e9 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4raxjks-3ccef44c04cfb9194bfc945f5481b7e9'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Titles\/subtitles\/texts:<\/strong> see <a href=\"https:\/\/marca.brain4.care\/en\/typology\/#colors\">Typology &gt; Colors<\/a> section for complete rules on using primary colors in texts. See the overview of use to the side.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-6tnie-7118562d4ca1e6304f2f6a1395539236 av_three_fifth  avia-builder-el-60  el_after_av_two_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4razljp-2ff12bc98763f6c164db7021961a82d9\">\n#top .av_textblock_section.av-l4razljp-2ff12bc98763f6c164db7021961a82d9 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4razljp-2ff12bc98763f6c164db7021961a82d9'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6>example:<\/h6>\n<h3 style=\"font-size: 40px;\">title in gradient<\/h3>\n<p><span style=\"line-height: 0.4em; font-size: 40px; font-weight: 200; color: #00d7a4;\">or in primary green (symbol).<\/span><\/p>\n<p><span style=\"line-height: 1em; font-size: 30px; font-weight: 200; color: #012169;\">Subtitle in primary navy blue or white.<\/span><\/p>\n<p><span style=\"line-height: 1em; font-size: 17px; font-weight: 300; color: #52565e;\"><u>Body text<\/u> in gray or white depending on background contrast. <\/span><span style=\"line-height: 1em; font-size: 17px; font-weight: 300; color: #0085ca;\">You can also use the primary blue (symbol) in running texts.<\/span><\/p>\n<p><span style=\"line-height: 1em; font-size: 17px; font-weight: 300; color: #012169;\"><u>Priority texts<\/u> in primary dark blue (priority 1) <\/span>or secondary dark gray (priority 2) depending on the background contrast.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='gradient'  class='avia-section av-1d0t49y-70a323bd3f676b8d34b1a1d8c62cd11a main_color avia-section-default avia-no-border-styling  avia-builder-el-62  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1408'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1bfg052-580936863970fe3d591a75b25c85477b sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bfg052-580936863970fe3d591a75b25c85477b\">\n.flex_column.av-1bfg052-580936863970fe3d591a75b25c85477b{\n-webkit-border-radius:6px 6px 6px 6px;\n-moz-border-radius:6px 6px 6px 6px;\nborder-radius:6px 6px 6px 6px;\npadding:0 0px 0 0;\nbackground-color:#e8eae8;\n}\n<\/style>\n<div class='flex_column av-1bfg052-580936863970fe3d591a75b25c85477b av_two_fifth  avia-builder-el-63  el_before_av_three_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18z3pee-273bb65b64d01b55e4d77c60f4be7e60\">\n#top .av-special-heading.av-18z3pee-273bb65b64d01b55e4d77c60f4be7e60{\npadding-bottom:10px;\ncolor:#4dbe9a;\nfont-size:65px;\n}\nbody .av-special-heading.av-18z3pee-273bb65b64d01b55e4d77c60f4be7e60 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-18z3pee-273bb65b64d01b55e4d77c60f4be7e60 .av-special-heading-tag{\nfont-size:65px;\n}\n.av-special-heading.av-18z3pee-273bb65b64d01b55e4d77c60f4be7e60 .special-heading-inner-border{\nborder-color:#4dbe9a;\n}\n.av-special-heading.av-18z3pee-273bb65b64d01b55e4d77c60f4be7e60 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-18z3pee-273bb65b64d01b55e4d77c60f4be7e60 av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-64  avia-builder-el-no-sibling  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >the gradient<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-4dgypi-b7b44759aef311af3c003dc38d91dc96 av_three_fifth  avia-builder-el-65  el_after_av_two_fifth  el_before_av_one_full  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15jwowm-b1a437b6ae36bbca3d26f04bd3f333fb\">\n#top .av_textblock_section.av-15jwowm-b1a437b6ae36bbca3d26f04bd3f333fb .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-15jwowm-b1a437b6ae36bbca3d26f04bd3f333fb'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>nimble information<\/h2>\n<h6>This color mix will be the registered trademark throughout the communication. It will be used in titles as well as in artwork (e.g., buttons, boxes, backgrounds, etc.), making communication nimble and transparent.<\/h6>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column av-4h32cm-502f3893d94cc6492fefc88d5f45c60e av_one_full  avia-builder-el-67  el_after_av_three_fifth  el_before_av_two_fifth  first flex_column_div '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l60ana-62130f06d887ba53022fdc1881ba3561\">\n.avia-image-container.av-l60ana-62130f06d887ba53022fdc1881ba3561 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l60ana-62130f06d887ba53022fdc1881ba3561 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l60ana-62130f06d887ba53022fdc1881ba3561 av-styling- avia-align-center  avia-builder-el-68  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1366 avia-img-lazy-loading-not-1366 avia_image ' src=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/B4C-IMAGENS-MANUAL-1-1030x408.png\" alt='' title='B4C IMAGENS MANUAL-1'  height=\"408\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/B4C-IMAGENS-MANUAL-1-1030x408.png 1030w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/B4C-IMAGENS-MANUAL-1-300x119.png 300w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/B4C-IMAGENS-MANUAL-1-768x304.png 768w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/B4C-IMAGENS-MANUAL-1-1536x608.png 1536w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/B4C-IMAGENS-MANUAL-1-2048x810.png 2048w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/B4C-IMAGENS-MANUAL-1-1500x593.png 1500w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/B4C-IMAGENS-MANUAL-1-705x279.png 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/div><div class='flex_column_table av-15aett2-0dff04fa5e43d0fc73ef9a0806ad7044 sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15aett2-0dff04fa5e43d0fc73ef9a0806ad7044\">\n.flex_column.av-15aett2-0dff04fa5e43d0fc73ef9a0806ad7044{\npadding:0 0px 0 0px;\n}\n<\/style>\n<div class='flex_column av-15aett2-0dff04fa5e43d0fc73ef9a0806ad7044 av_two_fifth  avia-builder-el-69  el_after_av_one_full  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12hdkg6-e04bd159e195876b230b124796c221ae\">\n#top .av_textblock_section.av-12hdkg6-e04bd159e195876b230b124796c221ae .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-12hdkg6-e04bd159e195876b230b124796c221ae'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Creating the gradient:<\/strong> evolution of the primary blue (symbol) to the primary green (symbol), from left to right, maintaining equality in the division of the two colors. The gradient angle cannot be changed.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-10y8m46-154a3e9ba16d96d268516ba863276d3f av_three_fifth  avia-builder-el-71  el_after_av_two_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rbt6u1-ae0eae03af23effae84df49484a76ecb\">\n#top .av_textblock_section.av-l4rbt6u1-ae0eae03af23effae84df49484a76ecb .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4rbt6u1-ae0eae03af23effae84df49484a76ecb'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6>example:<\/h6>\n<h3>gradient is the evolution of the primary blue (symbol) to the primary green (symbol).<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/azul_principal.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #0085ca;\">Primary blue (symbol):<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #0085ca;\">Pantone<sup>\u00a9<\/sup> Process Blue C \u2022 C100 M13 Y1 K2 R0 G133 B202 \u2022 #0085CA<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/quadrado_verde.png\" alt=\"\" width=\"35\" height=\"35\" srcset=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/quadrado_verde.png 50w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/quadrado_verde-36x36.png 36w\" sizes=\"auto, (max-width: 35px) 100vw, 35px\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #00d7a4;\">Primary green (symbol):<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #00d7a4;\">Pantone<sup>\u00a9<\/sup> 3262 C \u2022 C69 M0 Y53 K0 \u2022 R0 G215 B164 \u2022 #00D7A4<\/span><\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7pg0ti-58476f61e4120695b559e1fbc0f390cc\">\n#top .hr.av-7pg0ti-58476f61e4120695b559e1fbc0f390cc{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-7pg0ti-58476f61e4120695b559e1fbc0f390cc .hr-inner{\nwidth:100%;\nborder-color:#e0e0e0;\n}\n<\/style>\n<div  class='hr av-7pg0ti-58476f61e4120695b559e1fbc0f390cc hr-custom  avia-builder-el-73  el_after_av_three_fifth  el_before_av_two_fifth  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-5k667q-dbd7720298fd679a4d5442a45dc358f7 sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5k667q-dbd7720298fd679a4d5442a45dc358f7\">\n.flex_column.av-5k667q-dbd7720298fd679a4d5442a45dc358f7{\npadding:0 0px 0 0px;\n}\n<\/style>\n<div class='flex_column av-5k667q-dbd7720298fd679a4d5442a45dc358f7 av_two_fifth  avia-builder-el-74  el_after_av_hr  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4qv03q-c8e167702d94b7ba43406350c4e9ebbe\">\n#top .av_textblock_section.av-4qv03q-c8e167702d94b7ba43406350c4e9ebbe .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-4qv03q-c8e167702d94b7ba43406350c4e9ebbe'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Titles:<\/strong> always use the official gradient above and, preferably, on a white background. In situations where use of the gradient is not possible, replace it with the primary green (symbol). See more rules for using the gradient in titles in <a href=\"https:\/\/marca.brain4.care\/en\/typology\/#colors\">Typology &gt; Colors<\/a>.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-21omqu-d8461533b091582f85e9c136b62d2b2a av_three_fifth  avia-builder-el-76  el_after_av_two_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rbvyrp-994dc6d13b05e9833ddf84a6e1a8f991\">\n#top .av_textblock_section.av-l4rbvyrp-994dc6d13b05e9833ddf84a6e1a8f991 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4rbvyrp-994dc6d13b05e9833ddf84a6e1a8f991'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6>exemplo:<\/h6>\n<h3 style=\"font-size: 40px;\">Title in gradient<\/h3>\n<p><span style=\"line-height: 0.4em; font-size: 40px; font-weight: 200; color: #00d7a4;\">or in primary green (symbol).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/quadrado_verde.png\" alt=\"\" width=\"35\" height=\"35\" srcset=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/quadrado_verde.png 50w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/quadrado_verde-36x36.png 36w\" sizes=\"auto, (max-width: 35px) 100vw, 35px\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #00d7a4;\">Primary green (symbol):<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #00d7a4;\">Pantone<sup>\u00a9<\/sup> 3262 C \u2022 C69 M0 Y53 K0 \u2022 R0 G215 B164 \u2022 #00D7A4<\/span><\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='secundarycolors'  class='avia-section av-1xtlcnq-424df712441668354e5da28bab5e0459 main_color avia-section-large avia-no-border-styling  avia-builder-el-78  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1408'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1w2kek6-394ba8344c528fa27d7ae5aff7958d18 sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1w2kek6-394ba8344c528fa27d7ae5aff7958d18\">\n.flex_column.av-1w2kek6-394ba8344c528fa27d7ae5aff7958d18{\n-webkit-border-radius:6px 6px 6px 6px;\n-moz-border-radius:6px 6px 6px 6px;\nborder-radius:6px 6px 6px 6px;\npadding:0 0px 0 0;\nbackground-color:#e8eae8;\n}\n<\/style>\n<div class='flex_column av-1w2kek6-394ba8344c528fa27d7ae5aff7958d18 av_two_fifth  avia-builder-el-79  el_before_av_three_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rcfpnx-6e286d8ed2fec7892f418459a6ab8299\">\n#top .av-special-heading.av-l4rcfpnx-6e286d8ed2fec7892f418459a6ab8299{\npadding-bottom:10px;\ncolor:#52565f;\n}\nbody .av-special-heading.av-l4rcfpnx-6e286d8ed2fec7892f418459a6ab8299 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l4rcfpnx-6e286d8ed2fec7892f418459a6ab8299 .special-heading-inner-border{\nborder-color:#52565f;\n}\n.av-special-heading.av-l4rcfpnx-6e286d8ed2fec7892f418459a6ab8299 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l4rcfpnx-6e286d8ed2fec7892f418459a6ab8299 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-80  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >the se\u00adcundary colors<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-1uwk9ty-392c343469423df0e6850f9b2da21112 av_three_fifth  avia-builder-el-81  el_after_av_two_fifth  el_before_av_two_fifth  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rcgc2b-e72eeb4a19666a2e37ec411983d319c8\">\n#top .av_textblock_section.av-l4rcgc2b-e72eeb4a19666a2e37ec411983d319c8 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4rcgc2b-e72eeb4a19666a2e37ec411983d319c8'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>secondarily<\/h2>\n<h6>Four more colors are born: the secondary colors. They came to support the primary colors. The sober tones chosen were thought out very carefully to complement the primary colors, without upstaging them, after all, the primary colors will always be the focus of our gazing eye.<\/h6>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-1t9oi3q-485ab4352692bc4839b3745ab44853ac sc-av_two_fifth av-equal-height-column-flextable'><div class='flex_column av-1t9oi3q-485ab4352692bc4839b3745ab44853ac av_two_fifth  avia-builder-el-83  el_after_av_three_fifth  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rcgn82-57c1ee80239eb35e0c13754cf9e05d5b\">\n#top .av_textblock_section.av-l4rcgn82-57c1ee80239eb35e0c13754cf9e05d5b .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4rcgn82-57c1ee80239eb35e0c13754cf9e05d5b'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>provide support, promote highlighting, and enhance details.<\/h2>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-1rfitd2-a41afa5f4b5222df4c947434f55c1e94 av_three_fifth  avia-builder-el-85  el_after_av_two_fifth  el_before_av_one_third  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rchqao-dc21b098da44a875ecdda996085366e6\">\n#top .av_textblock_section.av-l4rchqao-dc21b098da44a875ecdda996085366e6 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4rchqao-dc21b098da44a875ecdda996085366e6'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>These are the three main aspects of the secondary colors. They structure the artwork, leaving the primary colors in the foreground. Austere, elegant, and sophisticated, the secondary colors can be used on several occasions:<\/p>\n<ul>\n<li>running texts<\/li>\n<li>priority texts<\/li>\n<li>boxes<\/li>\n<li>diverse elements in the communication<\/li>\n<li>graphics<\/li>\n<\/ul>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column av-67hajq-568f7badb519e3505b4b7f8abbf6e52a av_one_third  avia-builder-el-87  el_after_av_three_fifth  el_before_av_two_third  first flex_column_div '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rci468-ba1d1d3d2e4514278ed6cd7e6f28358b\">\n#top .av_textblock_section.av-l4rci468-ba1d1d3d2e4514278ed6cd7e6f28358b .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4rci468-ba1d1d3d2e4514278ed6cd7e6f28358b'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6>secondary colors:<\/h6>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-622odi-dc7ba2e1ae41386e81b1a2a15a4dfa13\">\n#top .hr.hr-invisible.av-622odi-dc7ba2e1ae41386e81b1a2a15a4dfa13{\nmargin-top:-50px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-622odi-dc7ba2e1ae41386e81b1a2a15a4dfa13 hr-invisible  avia-builder-el-89  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div class='flex_column av-1mn3952-6fac86e906dc44c7943ae486b6e6da90 av_two_third  avia-builder-el-90  el_after_av_one_third  el_before_av_one_fourth  flex_column_div '     ><\/div><div class='flex_column_table av-l4rcjtbu-a4d547f593d387f193405a8931a4e4df sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rcjtbu-a4d547f593d387f193405a8931a4e4df\">\n.flex_column.av-l4rcjtbu-a4d547f593d387f193405a8931a4e4df{\n-webkit-border-radius:8px 0 0 8px;\n-moz-border-radius:8px 0 0 8px;\nborder-radius:8px 0 0 8px;\npadding:90px 10px 10px 10px;\nheight:250px;\nbackground-color:#52565e;\n}\n<\/style>\n<div class='flex_column av-l4rcjtbu-a4d547f593d387f193405a8931a4e4df av_one_fourth  avia-builder-el-91  el_after_av_two_third  el_before_av_one_fourth  first no_margin flex_column_table_cell av-equal-height-column av-align-top column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rcjkfc-52dc581b329c68c2adbe11a85356bde8\">\n#top .av_textblock_section.av-l4rcjkfc-52dc581b329c68c2adbe11a85356bde8 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-l4rcjkfc-52dc581b329c68c2adbe11a85356bde8'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Secondary dark gray<br \/>\nPantone<sup>\u00a9<\/sup> Cool Gray 10 C<br \/>\nC40 M30 Y20 K66<br \/>\nR82 G86 B94<br \/>\n#52565E<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rclmzq-c6d271787bb1bb4ebe1d2c547961a9e8\">\n.flex_column.av-l4rclmzq-c6d271787bb1bb4ebe1d2c547961a9e8{\npadding:90px 10px 10px 10px;\nbackground-color:#a6a9ab;\n}\n<\/style>\n<div class='flex_column av-l4rclmzq-c6d271787bb1bb4ebe1d2c547961a9e8 av_one_fourth  avia-builder-el-93  el_after_av_one_fourth  el_before_av_one_fourth  no_margin flex_column_table_cell av-equal-height-column av-align-top column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rclgjw-cc95af96919f16805279a0753f757427\">\n#top .av_textblock_section.av-l4rclgjw-cc95af96919f16805279a0753f757427 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-l4rclgjw-cc95af96919f16805279a0753f757427'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Secondary medium gray<br \/>\nPantone<sup>\u00a9<\/sup> Cool Gray 6 C<br \/>\nC16 M11 Y11 K27<br \/>\nR166 G169 B171<br \/>\n#A6A9AB<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rcn8b1-cab998e3dc72fd65c04c9efdbebead66\">\n.flex_column.av-l4rcn8b1-cab998e3dc72fd65c04c9efdbebead66{\npadding:90px 10px 10px 10px;\nbackground-color:#e0e2e0;\n}\n<\/style>\n<div class='flex_column av-l4rcn8b1-cab998e3dc72fd65c04c9efdbebead66 av_one_fourth  avia-builder-el-95  el_after_av_one_fourth  el_before_av_one_fourth  no_margin flex_column_table_cell av-equal-height-column av-align-top column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rcmrnb-fdeb43e47318e738d1972c983328a49d\">\n#top .av_textblock_section.av-l4rcmrnb-fdeb43e47318e738d1972c983328a49d .avia_textblock{\ncolor:#8b8e92;\n}\n<\/style>\n<section  class='av_textblock_section av-l4rcmrnb-fdeb43e47318e738d1972c983328a49d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Secondary light gray<br \/>\nPantone<sup>\u00a9<\/sup> Cool Gray 1 C<br \/>\nC4 M2 Y4 K8<br \/>\nR224 G226 B224<br \/>\n#E0E2E0<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rcoit7-0ac29cea9dc75358fd3795a80c1c6c07\">\n.flex_column.av-l4rcoit7-0ac29cea9dc75358fd3795a80c1c6c07{\n-webkit-border-radius:0 8px 8px 0;\n-moz-border-radius:0 8px 8px 0;\nborder-radius:0 8px 8px 0;\npadding:90px 10px 10px 10px;\nbackground-color:#2c2752;\n}\n<\/style>\n<div class='flex_column av-l4rcoit7-0ac29cea9dc75358fd3795a80c1c6c07 av_one_fourth  avia-builder-el-97  el_after_av_one_fourth  el_before_av_two_fifth  no_margin flex_column_table_cell av-equal-height-column av-align-top column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rco656-3cd121df449a6df25810d02275bafe38\">\n#top .av_textblock_section.av-l4rco656-3cd121df449a6df25810d02275bafe38 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-l4rco656-3cd121df449a6df25810d02275bafe38'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Secondary blue<br \/>\nPantone<sup>\u00a9<\/sup> 280 C<br \/>\nC100 M100 Y6 K60<br \/>\nR44 G39 B82<br \/>\n#2C2752<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-1lrw51i-ad46a95aff984e81d1fe2ab072c770e8 sc-av_two_fifth av-equal-height-column-flextable'><div class='flex_column av-1lrw51i-ad46a95aff984e81d1fe2ab072c770e8 av_two_fifth  avia-builder-el-99  el_after_av_one_fourth  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1j3mrye-b7fe4ade813051d1ca21426011feadd1\">\n#top .av_textblock_section.av-1j3mrye-b7fe4ade813051d1ca21426011feadd1 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-1j3mrye-b7fe4ade813051d1ca21426011feadd1'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>The gray tones:<\/strong> step in to give a visual rest to the brand colors. As a neutral color, gray softens communication by giving room to what should be highlighted. The gray tones of the secondary colors should be prioritized over the others on the full palette and always chosen in accordance with the reading and the contrast to the other colors used in the artwork and backgrounds.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-7kfc6u-0bd7cab8f595af70852fc68bd5288516 av_three_fifth  avia-builder-el-101  el_after_av_two_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-64m74m-d80cf1d3b553ea478ed8dcb5112a7bca\">\n#top .av_textblock_section.av-64m74m-d80cf1d3b553ea478ed8dcb5112a7bca .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-64m74m-d80cf1d3b553ea478ed8dcb5112a7bca'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>a. the secondary dark gray color:<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/cinza_escuro_secundario.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #52565e;\">Cinza-escuro secund\u00e1rio:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #52565e;\">Pantone<sup>\u00a9<\/sup> Cool Gray 10 C \u2022 C40 M30 Y20 K66 R82 G86 B94 \u2022 #52565E<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3zrcna-0f2762756177cc14b317f2b911a65fe8\">\n#top .hr.av-3zrcna-0f2762756177cc14b317f2b911a65fe8{\nmargin-top:-10px;\nmargin-bottom:5px;\n}\n.hr.av-3zrcna-0f2762756177cc14b317f2b911a65fe8 .hr-inner{\nwidth:100%;\nborder-color:#e0e0e0;\n}\n<\/style>\n<div  class='hr av-3zrcna-0f2762756177cc14b317f2b911a65fe8 hr-custom  avia-builder-el-103  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rd6w5t-77985f570cfc459e324878fc35eaa2f5\">\n#top .av_textblock_section.av-l4rd6w5t-77985f570cfc459e324878fc35eaa2f5 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4rd6w5t-77985f570cfc459e324878fc35eaa2f5'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>b. the secondary medium gray:<\/strong> prioritize, of the primary colors, the contrast between the primary blue (symbol) and the primary navy blue. Avoid the primary green (symbol) as it may cause visual discomfort.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/cinza_medio_secundario.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #a6a9ab;\">Secondary medium gray:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #a6a9ab;\">Pantone<sup>\u00a9<\/sup> Cool Gray 6 C \u2022 C16 M11 Y11 K27 \u2022 R166 G169 B171 \u2022 #A6A9AB<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35ylti-15a90e299cf5f3e8d3f110b7a6ac662d\">\n#top .hr.av-35ylti-15a90e299cf5f3e8d3f110b7a6ac662d{\nmargin-top:-10px;\nmargin-bottom:5px;\n}\n.hr.av-35ylti-15a90e299cf5f3e8d3f110b7a6ac662d .hr-inner{\nwidth:100%;\nborder-color:#e0e0e0;\n}\n<\/style>\n<div  class='hr av-35ylti-15a90e299cf5f3e8d3f110b7a6ac662d hr-custom  avia-builder-el-105  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rd9l8f-3fd85ec00dc64d6a39c3f509b266ae96\">\n#top .av_textblock_section.av-l4rd9l8f-3fd85ec00dc64d6a39c3f509b266ae96 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4rd9l8f-3fd85ec00dc64d6a39c3f509b266ae96'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>c. the secondary light gray:<\/strong> can be used freely because it does not visually compete with any of the primary colors.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/cinza_claro_secundario.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: 52565f;\">Secondary light gray:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: 52565f;\">Pantone<sup>\u00a9<\/sup> Cool Gray 1 C \u2022 C4 M2 Y4 K8 \u2022 R224 G226 B224 \u2022 #E0E2E0<\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-54jbva-5a478f716b42539264484083779ad15d\">\n#top .hr.av-54jbva-5a478f716b42539264484083779ad15d{\nmargin-top:20px;\nmargin-bottom:10px;\n}\n.hr.av-54jbva-5a478f716b42539264484083779ad15d .hr-inner{\nwidth:100%;\nborder-color:#52565f;\n}\n<\/style>\n<div  class='hr av-54jbva-5a478f716b42539264484083779ad15d hr-custom  avia-builder-el-107  el_after_av_three_fifth  el_before_av_two_fifth  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-1cbxuc6-529749569e80186116a690cc061f6811 sc-av_two_fifth av-equal-height-column-flextable'><div class='flex_column av-1cbxuc6-529749569e80186116a690cc061f6811 av_two_fifth  avia-builder-el-108  el_after_av_hr  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bm3uee-f20e8af08e58468fa783b213d4087475\">\n#top .av_textblock_section.av-1bm3uee-f20e8af08e58468fa783b213d4087475 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-1bm3uee-f20e8af08e58468fa783b213d4087475'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>The secondary blue:<\/strong> comes in to be used tone-over-tone with the primary navy blue, as well as to make the blue tone a little \u201cwarmer\u201d in the communication.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-19bmvom-55c70871e3d95730079ab8a5f1b25f5a av_three_fifth  avia-builder-el-110  el_after_av_two_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rdeuyl-ba86caf2f7a4db095934a665fa126b9a\">\n#top .av_textblock_section.av-l4rdeuyl-ba86caf2f7a4db095934a665fa126b9a .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4rdeuyl-ba86caf2f7a4db095934a665fa126b9a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>the secondary blue:<\/strong> tone-over-tone, like a watermark, this blue fits well next to the primary navy blue.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/azul_secundario.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #2c2752;\">Secondary blue:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #2c2752;\">Pantone<sup>\u00a9<\/sup> 280 C \u2022 C100 M100 Y6 K60 \u2022 R44 G39 B82 \u2022 #2C2752<\/span><\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1tpuo6-4e25fa10c063172ae441542f72215291\">\n#top .hr.av-1tpuo6-4e25fa10c063172ae441542f72215291{\nmargin-top:20px;\nmargin-bottom:10px;\n}\n.hr.av-1tpuo6-4e25fa10c063172ae441542f72215291 .hr-inner{\nwidth:100%;\nborder-color:#52565f;\n}\n<\/style>\n<div  class='hr av-1tpuo6-4e25fa10c063172ae441542f72215291 hr-custom  avia-builder-el-112  el_after_av_three_fifth  el_before_av_two_fifth  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-3rhfc6-93e388025256fd2445dbf061b0ff1883 sc-av_two_fifth av-equal-height-column-flextable'><div class='flex_column av-3rhfc6-93e388025256fd2445dbf061b0ff1883 av_two_fifth  avia-builder-el-113  el_after_av_hr  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rdhcur-00c7ba6b2c57e24a1866d5a494615e9d\">\n#top .av_textblock_section.av-l4rdhcur-00c7ba6b2c57e24a1866d5a494615e9d .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4rdhcur-00c7ba6b2c57e24a1866d5a494615e9d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Titles\/subtitles\/texts:<\/strong> see <a href=\"https:\/\/marca.brain4.care\/en\/typology\/#colors\">Typology &gt; Colors<\/a> section for complete rules on using primary colors in texts. See the overview of use to the side.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-2l106u-734b65daea296653b42dee0556f6dd80 av_three_fifth  avia-builder-el-115  el_after_av_two_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rdj7ll-6b0ee1bad6894de609cd1a7160a1e0cf\">\n#top .av_textblock_section.av-l4rdj7ll-6b0ee1bad6894de609cd1a7160a1e0cf .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4rdj7ll-6b0ee1bad6894de609cd1a7160a1e0cf'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6>example:<\/h6>\n<p><span style=\"line-height: 1em; font-size: 17px; font-weight: 300; color: #52565e;\"><u>Body text<\/u> in gray or white depending on background contrast. <\/span><span style=\"line-height: 1em; font-size: 17px; font-weight: 300; color: #0085ca;\">You can also use the primary blue (symbol) in running texts.<\/span><\/p>\n<p><span style=\"line-height: 1em; font-size: 17px; font-weight: 300; color: #012169;\"><u>Priority texts<\/u> in primary dark blue (priority 1) <\/span>or secondary dark gray (priority 2) depending on the background contrast.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='supportcolors'  class='avia-section av-3bq2ye-a78bc47ab8feffaddf175ef43e86f7b6 main_color avia-section-default avia-no-border-styling  avia-builder-el-117  el_after_av_section  el_before_av_button  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1408'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-vl5ycm-da0e32fc78b0c21f45f860ff8bbf2b9d sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vl5ycm-da0e32fc78b0c21f45f860ff8bbf2b9d\">\n.flex_column.av-vl5ycm-da0e32fc78b0c21f45f860ff8bbf2b9d{\n-webkit-border-radius:6px 6px 6px 6px;\n-moz-border-radius:6px 6px 6px 6px;\nborder-radius:6px 6px 6px 6px;\nbackground-color:#e8eae8;\n}\n<\/style>\n<div class='flex_column av-vl5ycm-da0e32fc78b0c21f45f860ff8bbf2b9d av_two_fifth  avia-builder-el-118  el_before_av_three_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ufogx2-1a69e722d98b0ec6dc68ad4332dfc8d4\">\n#top .av-special-heading.av-ufogx2-1a69e722d98b0ec6dc68ad4332dfc8d4{\npadding-bottom:10px;\ncolor:#822984;\n}\nbody .av-special-heading.av-ufogx2-1a69e722d98b0ec6dc68ad4332dfc8d4 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ufogx2-1a69e722d98b0ec6dc68ad4332dfc8d4 .special-heading-inner-border{\nborder-color:#822984;\n}\n.av-special-heading.av-ufogx2-1a69e722d98b0ec6dc68ad4332dfc8d4 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ufogx2-1a69e722d98b0ec6dc68ad4332dfc8d4 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-119  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >support colors<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-aobsm-da6025079ea331db8eccdad0d1093095 av_three_fifth  avia-builder-el-120  el_after_av_two_fifth  el_before_av_two_fifth  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-roxq8m-3148b0040e2b2b276f3a939bbb010b73\">\n#top .av_textblock_section.av-roxq8m-3148b0040e2b2b276f3a939bbb010b73 .avia_textblock{\ncolor:#822984;\n}\n<\/style>\n<section  class='av_textblock_section av-roxq8m-3148b0040e2b2b276f3a939bbb010b73'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>freedom of expression<\/h2>\n<h6>The last will be the first: now we can express our emotions in communication. The support colors have come to give a tone of voice in color form. Colorful, strong, present, they help to highlight precise information, the level of urgency of each item, or even to make dense scientific content a little lighter.<\/h6>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-pq5i4m-a8ab9b6a7127f931d64309361eb77617 sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pq5i4m-a8ab9b6a7127f931d64309361eb77617\">\n.flex_column.av-pq5i4m-a8ab9b6a7127f931d64309361eb77617{\npadding:0 0px 0 0px;\n}\n<\/style>\n<div class='flex_column av-pq5i4m-a8ab9b6a7127f931d64309361eb77617 av_two_fifth  avia-builder-el-122  el_after_av_three_fifth  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-obtaxi-7af8ca31708770934506ef8ea32bd8f7\">\n#top .av_textblock_section.av-obtaxi-7af8ca31708770934506ef8ea32bd8f7 .avia_textblock{\ncolor:#822984;\n}\n<\/style>\n<section  class='av_textblock_section av-obtaxi-7af8ca31708770934506ef8ea32bd8f7'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>to express feelings, to warn, and to add life.<\/h2>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2b2uo6-076de8560a308fc11f68b97b27a61cd2\">\n.flex_column.av-2b2uo6-076de8560a308fc11f68b97b27a61cd2{\npadding:0 0px 0 0px;\n}\n<\/style>\n<div class='flex_column av-2b2uo6-076de8560a308fc11f68b97b27a61cd2 av_three_fifth  avia-builder-el-124  el_after_av_two_fifth  el_before_av_one_third  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8yrjdy-456e64f7c672d2a4ad51e1cabbc576c5\">\n#top .av_textblock_section.av-8yrjdy-456e64f7c672d2a4ad51e1cabbc576c5 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-8yrjdy-456e64f7c672d2a4ad51e1cabbc576c5'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Support colors can be used in very freely, respecting the rules of the primary colors, that is, they will never be the most obvious colors, but they will have their due space in brain4care communication. Some examples of use:<\/p>\n<ul>\n<li>graphics<\/li>\n<li>boxes<\/li>\n<li>buttons<\/li>\n<li>\u201cwarning\u201d texts: see <a href=\"https:\/\/marca.brain4.care\/en\/typology\/#colors\">Typology &gt; Colors<\/a> section<\/li>\n<li>small highlights<\/li>\n<li>complementary icons, graphics and illustrations<\/li>\n<\/ul>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column av-6u1enq-9cbf7be352496e704f7939ac94c0cd27 av_one_third  avia-builder-el-126  el_after_av_three_fifth  el_before_av_two_third  first flex_column_div '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4re1t9s-4cb1bb251a0e52832a24bcd476247332\">\n#top .av_textblock_section.av-l4re1t9s-4cb1bb251a0e52832a24bcd476247332 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4re1t9s-4cb1bb251a0e52832a24bcd476247332'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6>support colors:<\/h6>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-56c246-b49ef59fe248aba14b01a159aeb34702\">\n#top .hr.hr-invisible.av-56c246-b49ef59fe248aba14b01a159aeb34702{\nmargin-top:-50px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-56c246-b49ef59fe248aba14b01a159aeb34702 hr-invisible  avia-builder-el-128  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div class='flex_column av-3mgizq-5cc5dfe00476f729c7d369909635767c av_two_third  avia-builder-el-129  el_after_av_one_third  el_before_av_one_full  flex_column_div '     ><\/div><div class='flex_column av-2337qe-54eb7bee77c41e00f7defe70ce81e8c9 av_one_full  avia-builder-el-130  el_after_av_two_third  el_before_av_two_fifth  first flex_column_div column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4re1hhl-e7e37f895a67eda5070f7119c5e16892\">\n.avia-image-container.av-l4re1hhl-e7e37f895a67eda5070f7119c5e16892 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l4re1hhl-e7e37f895a67eda5070f7119c5e16892 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l4re1hhl-e7e37f895a67eda5070f7119c5e16892 av-styling- avia-align-center  avia-builder-el-131  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2021\/06\/Paleta-de-cores-brain4care_20190414-PDF-A.pdf\" class='avia_image' target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class='wp-image-1547 avia-img-lazy-loading-not-1547 avia_image ' src=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/colors_7.png\" alt='' title='colors_7'  height=\"799\" width=\"999\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/colors_7.png 999w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/colors_7-300x240.png 300w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/colors_7-768x614.png 768w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/colors_7-705x564.png 705w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><\/a><\/div><\/div><\/div><\/div><div class='flex_column_table av-7v12h2-6100246a607724ed76a622ab14b3bb21 sc-av_two_fifth av-equal-height-column-flextable'><div class='flex_column av-7v12h2-6100246a607724ed76a622ab14b3bb21 av_two_fifth  avia-builder-el-132  el_after_av_one_full  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4re3zjo-7b3fe6b4436e30cd977d3b36b9d78a44\">\n#top .av_textblock_section.av-l4re3zjo-7b3fe6b4436e30cd977d3b36b9d78a44 .avia_textblock{\ncolor:#822984;\n}\n<\/style>\n<section  class='av_textblock_section av-l4re3zjo-7b3fe6b4436e30cd977d3b36b9d78a44'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Black:<\/strong> this color must always be used with great caution. In situations that require dark colors, always prioritize the primary and secondary colors first.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-naady-8b625f94e11dd905b38cf096f10d640a av_three_fifth  avia-builder-el-134  el_after_av_two_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4re6rh8-4b61026b4d2a96af7ea9c38823d81e77\">\n#top .av_textblock_section.av-l4re6rh8-4b61026b4d2a96af7ea9c38823d81e77 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4re6rh8-4b61026b4d2a96af7ea9c38823d81e77'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>the black support:<\/strong> tone on tone, like a watermark, this black fits well next to the dark gray.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/preto.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #282829;\">Black support:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #282829;\">Pantone<sup>\u00a9<\/sup> 426 C \u2022 C0 M0 Y0 K100 \u2022 R40 G40 B41 \u2022 #282829<\/span><\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4re7u43-4a5602dc31c6db14371b374dae2ad73b\">\n#top .hr.av-l4re7u43-4a5602dc31c6db14371b374dae2ad73b{\nmargin-top:10px;\nmargin-bottom:-10px;\n}\n.hr.av-l4re7u43-4a5602dc31c6db14371b374dae2ad73b .hr-inner{\nwidth:100%;\nborder-color:#e8eae8;\n}\n<\/style>\n<div  class='hr av-l4re7u43-4a5602dc31c6db14371b374dae2ad73b hr-custom  avia-builder-el-136  el_after_av_three_fifth  el_before_av_two_fifth  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-4thqli-f910ee0581ef36535934096ff9220773 sc-av_two_fifth av-equal-height-column-flextable'><div class='flex_column av-4thqli-f910ee0581ef36535934096ff9220773 av_two_fifth  avia-builder-el-137  el_after_av_hr  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rea4xa-7b8b6e54164a885e73c2254455f09458\">\n#top .av_textblock_section.av-l4rea4xa-7b8b6e54164a885e73c2254455f09458 .avia_textblock{\ncolor:#822984;\n}\n<\/style>\n<section  class='av_textblock_section av-l4rea4xa-7b8b6e54164a885e73c2254455f09458'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>The gray tones:<\/strong> in the support colors, the gray palette considerably increases. Just like the blues, the gray can be used tone-over-tone and also according to the readability of layout information (Note: <em>Always prioritize the secondary grays first<\/em>).<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-2iok2e-76b46439ec04c4848fdf426c60ff5132 av_three_fifth  avia-builder-el-139  el_after_av_two_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rekdn4-79c7dcb593c982a328c0d7da2b340fb4\">\n#top .av_textblock_section.av-l4rekdn4-79c7dcb593c982a328c0d7da2b340fb4 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4rekdn4-79c7dcb593c982a328c0d7da2b340fb4'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>a. the dark grays:<\/strong> when using a white text becomes a great option for background contrast. Always use the tone that most contrasts with the text.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/cinza_esc_1.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #42454c;\">Dark gray support 1:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #42454c;\">Pantone<sup>\u00a9<\/sup> Cool Gray 11 C \u2022 C0 M0 Y0 K92 \u2022 R66 G69 B76 \u2022 #42454C<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/cinza_esc_2.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #666a70;\">Dark gray support 2:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #666a70;\">Pantone<sup>\u00a9<\/sup> Cool Gray 9 C \u2022 C0 M0 Y0 K75 \u2022 R102 G106 B112 \u2022 #666A70<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/cinza_esc_3.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #7d8287;\">Dark gray support 3:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #7d8287;\">Pantone<sup>\u00a9<\/sup> Cool Gray 8 C \u2022 C0 M0 Y0 K62 \u2022 R125 G130 B135 \u2022 #7D8287<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/cinza_esc_4.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #8b8e92;\">Dark gray support 4:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #8b8e92;\">Pantone<sup>\u00a9<\/sup> Cool Gray 7 C \u2022 C0 M0 Y0 K52 \u2022 R139 G142 B146 \u2022 #8B8E92<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4reubmr-bfdb93c37721289c8c2123b0b6977960\">\n#top .hr.hr-invisible.av-l4reubmr-bfdb93c37721289c8c2123b0b6977960{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-l4reubmr-bfdb93c37721289c8c2123b0b6977960 hr-invisible  avia-builder-el-141  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4reszr5-bfbd9081b75b4ff27d342869f2f3615c\">\n#top .av_textblock_section.av-l4reszr5-bfbd9081b75b4ff27d342869f2f3615c .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4reszr5-bfbd9081b75b4ff27d342869f2f3615c'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>b. The medium and light grays:<\/strong> in these shades of gray, white is not a good text option. Use these tones more for backgrounds and graphics details.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/cinza_med_1.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600;\">Medium gray support 1:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400;\">Pantone<sup>\u00a9<\/sup> Cool Gray 5 C \u2022 C0 M0 Y0 K39 \u2022 R171 G173 B174 \u2022 #ABADAE<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/cinza_med_2.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600;\">Medium gray support 2:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400;\">Pantone<sup>\u00a9<\/sup> Cool Gray 4 C \u2022 C0 M0 Y0 K34 \u2022 R179 G183 B184 \u2022 #B3B7B8<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/cinza_med_3.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600;\">Medium gray support 3:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400;\">Pantone<sup>\u00a9<\/sup> Cool Gray 3 C \u2022 C0 M0 Y0 K25 \u2022 R200 G202 B201 \u2022 #C8CAC9<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/cinza_claro_1.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600;\">Light gray support 1: <\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400;\">Pantone<sup>\u00a9<\/sup> Cool Gray 2 C \u2022 C0 M0 Y0 K17 \u2022 R215 G217 B215 \u2022 #D7D9D7<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/cinza_claro_2.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600;\">Light gray support 2: <\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400;\">Pantone<sup>\u00a9<\/sup> 7541 C \u2022 C0 M0 Y0 K9 \u2022 R232 G234 B232 \u2022 #E8EAE8<\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bruih2-193f27cf72405a5384270ca9130a1daa\">\n#top .hr.av-bruih2-193f27cf72405a5384270ca9130a1daa{\nmargin-top:10px;\nmargin-bottom:-10px;\n}\n.hr.av-bruih2-193f27cf72405a5384270ca9130a1daa .hr-inner{\nwidth:100%;\nborder-color:#e8eae8;\n}\n<\/style>\n<div  class='hr av-bruih2-193f27cf72405a5384270ca9130a1daa hr-custom  avia-builder-el-143  el_after_av_three_fifth  el_before_av_two_fifth  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-a3l8c6-db30bed346205ce12360758bff04b5e9 sc-av_two_fifth av-equal-height-column-flextable'><div class='flex_column av-a3l8c6-db30bed346205ce12360758bff04b5e9 av_two_fifth  avia-builder-el-144  el_after_av_hr  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8zy6vq-da3f3b9daa23b78464b833d0b9968193\">\n#top .av_textblock_section.av-8zy6vq-da3f3b9daa23b78464b833d0b9968193 .avia_textblock{\ncolor:#822984;\n}\n<\/style>\n<section  class='av_textblock_section av-8zy6vq-da3f3b9daa23b78464b833d0b9968193'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Colorful support:<\/strong> the colors that will give voice tone to the communication are here. We use them to represent information that should be read carefully. In details, buttons, they are freely used according to the visual proposal. Remembering that colorful support complements the artwork, it, however, is not the primary focus . (Note: <em>the primary colors always represent 70% of total communication artwork<\/em>).<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-7p5iqe-bfe9ca879fb836ff085405838a85eb09 av_three_fifth  avia-builder-el-146  el_after_av_two_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6l44au-1aec3b57876aaead6985ed3b0a54d85f\">\n#top .av_textblock_section.av-6l44au-1aec3b57876aaead6985ed3b0a54d85f .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-6l44au-1aec3b57876aaead6985ed3b0a54d85f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/turquesa.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #39b0a4;\">Turquoise support:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #39b0a4;\">Pantone<sup>\u00a9<\/sup> 326 C \u2022 C75 M7 Y44 K0 \u2022 R57 G176 B164 \u2022 #39B0A4<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/azul_apoio.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #09beed;\">Blue support:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #09beed;\">Pantone<sup>\u00a9<\/sup> 306 C \u2022 C71 M1 Y1 K0 \u2022 R9 G190 B237 \u2022 #09BEED<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/indigo.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #6666ff;\">Indigo support:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #6666ff;\">Pantone<sup>\u00a9<\/sup> 7455 C \u2022 C73 M66 Y0 K0 \u2022 R102 G102 B255 \u2022 #6666FF<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/roxo.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #822984;\">Purple support:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #822984;\">Pantone<sup>\u00a9<\/sup> 2593 C \u2022 C62 M100 Y14 K3 \u2022 R130 G41 B132 \u2022 #822984<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/rosa.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #ec0080;\">Magenta Support:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #ec0080;\">Pantone<sup>\u00a9<\/sup> Hexachrome Magenta C \u2022 C2 M100 Y13 K0 \u2022 R236 G0 B128 \u2022 #EC0080<\/span><\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1y7152-46940c2f8b0182e36af8f819fd6fea89\">\n#top .hr.av-1y7152-46940c2f8b0182e36af8f819fd6fea89{\nmargin-top:10px;\nmargin-bottom:-10px;\n}\n.hr.av-1y7152-46940c2f8b0182e36af8f819fd6fea89 .hr-inner{\nwidth:100%;\nborder-color:#e8eae8;\n}\n<\/style>\n<div  class='hr av-1y7152-46940c2f8b0182e36af8f819fd6fea89 hr-custom  avia-builder-el-148  el_after_av_three_fifth  el_before_av_two_fifth  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-69n3h2-9a3fab2d318117f4a203932ad55fd614 sc-av_two_fifth av-equal-height-column-flextable'><div class='flex_column av-69n3h2-9a3fab2d318117f4a203932ad55fd614 av_two_fifth  avia-builder-el-149  el_after_av_hr  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rfd26b-3528368c2b8b8e8e70026c1493ad6394\">\n#top .av_textblock_section.av-l4rfd26b-3528368c2b8b8e8e70026c1493ad6394 .avia_textblock{\ncolor:#822984;\n}\n<\/style>\n<section  class='av_textblock_section av-l4rfd26b-3528368c2b8b8e8e70026c1493ad6394'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>\u201cExpressive\u201d colors:<\/strong> for easy understanding, five colors have been defined for content that deserve a focused look. Expressive colors can be used in multiple situations (highlighted texts, buttons, small boxes of important content, etc.):<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-hwhz5c-7f658b5ef02a6acd6fb00d68ea1ef37b av_three_fifth  avia-builder-el-151  el_after_av_two_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-f472v4-bc2f89ac8dc484847a1898f3306467af\">\n#top .av_textblock_section.av-f472v4-bc2f89ac8dc484847a1898f3306467af .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-f472v4-bc2f89ac8dc484847a1898f3306467af'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>a. caution (priority 1):<\/strong> the yellow-colored caution expression will be used.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/amarelo.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #ffcd00;\">Yellow caution expression:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #ffcd00;\">Pantone<sup>\u00a9<\/sup> 116 C \u2022 C0 M14 Y100 K0 \u2022 R255 G205 B0 \u2022 #FFCD00<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dnpxls-de02fb33dc4aa025469399ef40dc1d25\">\n#top .hr.av-dnpxls-de02fb33dc4aa025469399ef40dc1d25{\nmargin-top:-10px;\nmargin-bottom:5px;\n}\n.hr.av-dnpxls-de02fb33dc4aa025469399ef40dc1d25 .hr-inner{\nwidth:100%;\nborder-color:#e0e0e0;\n}\n<\/style>\n<div  class='hr av-dnpxls-de02fb33dc4aa025469399ef40dc1d25 hr-custom  avia-builder-el-153  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-d1p3xs-105852ed75e4632876f5e6a3cf807f93\">\n#top .av_textblock_section.av-d1p3xs-105852ed75e4632876f5e6a3cf807f93 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-d1p3xs-105852ed75e4632876f5e6a3cf807f93'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>b. warning (priority 2): <\/strong> the orange-colored warning expression will be used.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/laranja.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #f5821f;\">Orange warning expression:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #f5821f;\">Pantone<sup>\u00a9<\/sup> 1505 C \u2022 C0 M62 Y100 K0 \u2022 R245 G130 B31 \u2022 #F5821F<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bhq5cw-c96a5971a336c49ec75c0b41bd842a64\">\n#top .hr.av-bhq5cw-c96a5971a336c49ec75c0b41bd842a64{\nmargin-top:-10px;\nmargin-bottom:5px;\n}\n.hr.av-bhq5cw-c96a5971a336c49ec75c0b41bd842a64 .hr-inner{\nwidth:100%;\nborder-color:#e0e0e0;\n}\n<\/style>\n<div  class='hr av-bhq5cw-c96a5971a336c49ec75c0b41bd842a64 hr-custom  avia-builder-el-155  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9uq3b4-34cced429e5f2bcad70550deb8e6c6f7\">\n#top .av_textblock_section.av-9uq3b4-34cced429e5f2bcad70550deb8e6c6f7 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-9uq3b4-34cced429e5f2bcad70550deb8e6c6f7'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>c. danger:<\/strong> the red-colored danger expression will be used.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/vermelho.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #ef4a4b;\">Red danger expression:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #ef4a4b;\">Pantone<sup>\u00a9<\/sup> 1785 C \u2022 C0 M91 Y78 K0 \u2022 R239 G74 B75 \u2022 #EF4A4B<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6x1fps-888318b456913b6543c282286258c2b7\">\n#top .hr.av-6x1fps-888318b456913b6543c282286258c2b7{\nmargin-top:-10px;\nmargin-bottom:5px;\n}\n.hr.av-6x1fps-888318b456913b6543c282286258c2b7 .hr-inner{\nwidth:100%;\nborder-color:#e0e0e0;\n}\n<\/style>\n<div  class='hr av-6x1fps-888318b456913b6543c282286258c2b7 hr-custom  avia-builder-el-157  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5pq5gg-a0fd059cc1bdb0169c7bc46d5dc6f6cc\">\n#top .av_textblock_section.av-5pq5gg-a0fd059cc1bdb0169c7bc46d5dc6f6cc .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-5pq5gg-a0fd059cc1bdb0169c7bc46d5dc6f6cc'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>d. success:<\/strong> the green-colored success expression will be used.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/verde_claro.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #8bbf4b;\">Green-success expression:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #8bbf4b;\">Pantone<sup>\u00a9<\/sup> 367 C \u2022 C53 M4 Y100 K0 \u2022 R139 G191 B75 \u2022 #8BBF4B<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3q4zog-8511a9f46401f128e1950cff2d56bd1f\">\n#top .hr.av-3q4zog-8511a9f46401f128e1950cff2d56bd1f{\nmargin-top:-10px;\nmargin-bottom:5px;\n}\n.hr.av-3q4zog-8511a9f46401f128e1950cff2d56bd1f .hr-inner{\nwidth:100%;\nborder-color:#e0e0e0;\n}\n<\/style>\n<div  class='hr av-3q4zog-8511a9f46401f128e1950cff2d56bd1f hr-custom  avia-builder-el-159  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1xmgkg-2576cc6873c658f2e4aa8e69acf76d9d\">\n#top .av_textblock_section.av-1xmgkg-2576cc6873c658f2e4aa8e69acf76d9d .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-1xmgkg-2576cc6873c658f2e4aa8e69acf76d9d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>e. confirmation:<\/strong> the green-colored confirmation expression will be used.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/verde.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #43b02a;\">Green confirmation expression:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #43b02a;\">Pantone<sup>\u00a9<\/sup> 361 C \u2022 C77 M0 Y100 K0 \u2022 R67 G176 B42 \u2022 #43B02A<\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_5'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1408'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-button-wrap av-25hdr4-5d0f0c99d0775283562fb248e6700a85-wrap avia-button-right  avia-builder-el-161  el_after_av_section  avia-builder-el-no-sibling ' >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25hdr4-5d0f0c99d0775283562fb248e6700a85\">\n#top #wrap_all .avia-button.av-25hdr4-5d0f0c99d0775283562fb248e6700a85{\nbackground-color:#0085ca;\nbackground:linear-gradient( to right, #0085ca, #00d7a4 );\nborder-style:none;\nborder-width:0 0 0 0;\n-webkit-transition:all 0.4s ease-in-out;\n-moz-transition:all 0.4s ease-in-out;\n-ms-transition:all 0.4s ease-in-out;\n-o-transition:all 0.4s ease-in-out;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-25hdr4-5d0f0c99d0775283562fb248e6700a85:hover{\nopacity:0.4;\ncolor:white;\n-webkit-transition:all 0.4s ease-in-out;\n-moz-transition:all 0.4s ease-in-out;\n-ms-transition:all 0.4s ease-in-out;\n-o-transition:all 0.4s ease-in-out;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/marca.brain4.care\/wp-content\/uploads\/2021\/06\/Paleta-de-cores-brain4 care_20190414-PDF-A.pdf' class='avia-button av-25hdr4-5d0f0c99d0775283562fb248e6700a85 avia-icon_select-no avia-size-medium avia-position-right avia-font-color-theme-color' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >download<\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1408","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marca.brain4.care\/en\/wp-json\/wp\/v2\/pages\/1408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marca.brain4.care\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marca.brain4.care\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marca.brain4.care\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/marca.brain4.care\/en\/wp-json\/wp\/v2\/comments?post=1408"}],"version-history":[{"count":29,"href":"https:\/\/marca.brain4.care\/en\/wp-json\/wp\/v2\/pages\/1408\/revisions"}],"predecessor-version":[{"id":1799,"href":"https:\/\/marca.brain4.care\/en\/wp-json\/wp\/v2\/pages\/1408\/revisions\/1799"}],"wp:attachment":[{"href":"https:\/\/marca.brain4.care\/en\/wp-json\/wp\/v2\/media?parent=1408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}