{"id":1456,"date":"2022-06-28T12:19:52","date_gmt":"2022-06-28T15:19:52","guid":{"rendered":"https:\/\/marca.brain4.care\/?page_id=1456"},"modified":"2022-07-15T20:24:26","modified_gmt":"2022-07-15T23:24:26","slug":"typology","status":"publish","type":"page","link":"https:\/\/marca.brain4.care\/en\/typology\/","title":{"rendered":"typology"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1zdft3m-e7ee256bd1a9f37e740d314a09bcbdf9\">\n.avia-section.av-1zdft3m-e7ee256bd1a9f37e740d314a09bcbdf9{\nmargin-top:100px;\nmargin-bottom:0px;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-1zdft3m-e7ee256bd1a9f37e740d314a09bcbdf9 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1456'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1yjfrxe-aa5f20a027d08b5eee9f8d1c760dbb65 sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1yjfrxe-aa5f20a027d08b5eee9f8d1c760dbb65\">\n.flex_column.av-1yjfrxe-aa5f20a027d08b5eee9f8d1c760dbb65{\n-webkit-border-radius:6px 6px 6px 6px;\n-moz-border-radius:6px 6px 6px 6px;\nborder-radius:6px 6px 6px 6px;\npadding:0 0px 0 0;\nbackground-color:#e8eae8;\n}\n<\/style>\n<div class='flex_column av-1yjfrxe-aa5f20a027d08b5eee9f8d1c760dbb65 av_two_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4pws94n-0d37163563e1964636c937ca08a5d3eb\">\n#top .av-special-heading.av-l4pws94n-0d37163563e1964636c937ca08a5d3eb{\npadding-bottom:10px;\ncolor:#2b2751;\n}\nbody .av-special-heading.av-l4pws94n-0d37163563e1964636c937ca08a5d3eb .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l4pws94n-0d37163563e1964636c937ca08a5d3eb .special-heading-inner-border{\nborder-color:#2b2751;\n}\n.av-special-heading.av-l4pws94n-0d37163563e1964636c937ca08a5d3eb .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l4pws94n-0d37163563e1964636c937ca08a5d3eb av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >the typology<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-1wrqtmq-dd8ce269ba1ad14974da0552a658713b av_three_fifth  avia-builder-el-3  el_after_av_two_fifth  el_before_av_two_fifth  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4pwsjdb-6a656f0ea5e54c20ec5a5abf88e17634\">\n#top .av_textblock_section.av-l4pwsjdb-6a656f0ea5e54c20ec5a5abf88e17634 .avia_textblock{\ncolor:#2b2751;\n}\n<\/style>\n<section  class='av_textblock_section av-l4pwsjdb-6a656f0ea5e54c20ec5a5abf88e17634'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6>More than letters, the typology of the brand is a critical component of its visual identity and therefore must be used in all brain4care materials. The typology has the mission of making people identify a material like ours without the brand being present.<\/h6>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-6o02he-25e32f28c1b35626f1dc9a4c70443eb2 sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6o02he-25e32f28c1b35626f1dc9a4c70443eb2\">\n.flex_column.av-6o02he-25e32f28c1b35626f1dc9a4c70443eb2{\npadding:0 0 0 0px;\n}\n<\/style>\n<div class='flex_column av-6o02he-25e32f28c1b35626f1dc9a4c70443eb2 av_two_fifth  avia-builder-el-5  el_after_av_three_fifth  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4pwvh44-40e31a4d65a705e89f4016f408faeab9\">\n#top .av_textblock_section.av-l4pwvh44-40e31a4d65a705e89f4016f408faeab9 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4pwvh44-40e31a4d65a705e89f4016f408faeab9'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>This result is built through structured use of the identity elements contained in the typology:<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-1u3p6bm-3f3652e1ef25689f8ec22c59bf1b50e1 av_three_fifth  avia-builder-el-7  el_after_av_two_fifth  el_before_av_one_full  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4pww58m-19ee020ec853a638a8b67b7c03eb11b5\">\n#top .av_textblock_section.av-l4pww58m-19ee020ec853a638a8b67b7c03eb11b5 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4pww58m-19ee020ec853a638a8b67b7c03eb11b5'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li>fonts<\/li>\n<li>hierarchies<\/li>\n<li>spacings and alignments<\/li>\n<li>colors<\/li>\n<li>discipline and coherence in the use of these elements<\/li>\n<\/ul>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-4pt9z6-290f376835b728db0e4ebb62c8e919af sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4pt9z6-290f376835b728db0e4ebb62c8e919af\">\n.flex_column.av-4pt9z6-290f376835b728db0e4ebb62c8e919af{\npadding:0 0 0 0px;\n}\n<\/style>\n<div class='flex_column av-4pt9z6-290f376835b728db0e4ebb62c8e919af av_one_full  avia-builder-el-9  el_after_av_three_fifth  avia-builder-el-last  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1efflqq-c08f1fdf03afa7866c26d649f9f7cacb\">\n.avia-image-container.av-1efflqq-c08f1fdf03afa7866c26d649f9f7cacb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1efflqq-c08f1fdf03afa7866c26d649f9f7cacb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1efflqq-c08f1fdf03afa7866c26d649f9f7cacb av-styling- avia-align-right  avia-builder-el-10  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1493 avia-img-lazy-loading-not-1493 avia_image ' src=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/typology_1.png\" alt='' title='typology_1'  height=\"739\" width=\"877\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/typology_1.png 877w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/typology_1-300x253.png 300w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/typology_1-768x647.png 768w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/typology_1-705x594.png 705w\" sizes=\"(max-width: 877px) 100vw, 877px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='creatinghierarchy'  class='avia-section av-1sdndnm-7813df2a6109e1c6ab620f088ebcbdf4 main_color avia-section-large avia-no-border-styling  avia-builder-el-11  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1456'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1pq58ia-8fb74a6b91fd4192f68ba73114d31e12 sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1pq58ia-8fb74a6b91fd4192f68ba73114d31e12\">\n.flex_column.av-1pq58ia-8fb74a6b91fd4192f68ba73114d31e12{\n-webkit-border-radius:6px 6px 6px 6px;\n-moz-border-radius:6px 6px 6px 6px;\nborder-radius:6px 6px 6px 6px;\npadding:0 0px 0 0;\nbackground-color:#e8eae8;\n}\n<\/style>\n<div class='flex_column av-1pq58ia-8fb74a6b91fd4192f68ba73114d31e12 av_two_fifth  avia-builder-el-12  el_before_av_three_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oefziq-0b589f7042a6ae10ee4a533b38d379f4\">\n#top .av-special-heading.av-1oefziq-0b589f7042a6ae10ee4a533b38d379f4{\npadding-bottom:10px;\ncolor:#1282c5;\n}\nbody .av-special-heading.av-1oefziq-0b589f7042a6ae10ee4a533b38d379f4 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1oefziq-0b589f7042a6ae10ee4a533b38d379f4 .special-heading-inner-border{\nborder-color:#1282c5;\n}\n.av-special-heading.av-1oefziq-0b589f7042a6ae10ee4a533b38d379f4 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1oefziq-0b589f7042a6ae10ee4a533b38d379f4 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-13  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >creating hierarchy<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-1moarea-3bb8efd8d587cebb7181259704077768 av_three_fifth  avia-builder-el-14  el_after_av_two_fifth  el_before_av_two_fifth  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ljn2hu-416f1676dd640b1cf00068808b38006e\">\n#top .av_textblock_section.av-1ljn2hu-416f1676dd640b1cf00068808b38006e .avia_textblock{\ncolor:#1282c5;\n}\n<\/style>\n<section  class='av_textblock_section av-1ljn2hu-416f1676dd640b1cf00068808b38006e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>size matters<\/h2>\n<h6>Establish a logical and easy-to-apply hierarchy that helps the audience absorb information more easily. See details like body size, spacing and others below.<\/h6>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-1jgildu-cc43d308e911ade0557427271bf15a82 sc-av_two_fifth av-equal-height-column-flextable'><div class='flex_column av-1jgildu-cc43d308e911ade0557427271bf15a82 av_two_fifth  avia-builder-el-16  el_after_av_three_fifth  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1idbmmq-c5b01075f319720b1a38b59a1aa9ed9b\">\n#top .av_textblock_section.av-1idbmmq-c5b01075f319720b1a38b59a1aa9ed9b .avia_textblock{\ncolor:#1282c5;\n}\n<\/style>\n<section  class='av_textblock_section av-1idbmmq-c5b01075f319720b1a38b59a1aa9ed9b'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Body size:<\/strong> Establish hierarchy by body font size. Titles must be larger than subtitles and, so on, consecutively. Do not make the text body too small, as it makes reading difficult. Some important remarks:<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-1fuey9u-e426805639ea2b6c9e12d61a3e2e3bef av_three_fifth  avia-builder-el-18  el_after_av_two_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2kehwi-3c15eadfbf58381355b03b43cc499ead\">\n.avia-image-container.av-2kehwi-3c15eadfbf58381355b03b43cc499ead img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2kehwi-3c15eadfbf58381355b03b43cc499ead .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2kehwi-3c15eadfbf58381355b03b43cc499ead av-styling- avia-align-left  avia-builder-el-19  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1491 avia-img-lazy-loading-not-1491 avia_image ' src=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/typology_2.png\" alt='' title='typology_2'  height=\"696\" width=\"625\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/typology_2.png 625w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/typology_2-269x300.png 269w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5rsinm-c9aec7454bea18c50e0d0250d89a372e\">\n#top .hr.av-5rsinm-c9aec7454bea18c50e0d0250d89a372e{\nmargin-top:-15px;\nmargin-bottom:0px;\n}\n.hr.av-5rsinm-c9aec7454bea18c50e0d0250d89a372e .hr-inner{\nwidth:80%;\nborder-color:#1282c5;\n}\n<\/style>\n<div  class='hr av-5rsinm-c9aec7454bea18c50e0d0250d89a372e hr-custom  avia-builder-el-20  el_after_av_three_fifth  el_before_av_two_fifth  av-small-hide av-mini-hide hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-4c6vnm-79a5ce0e6cdc529eb3b565cb00a68baf sc-av_two_fifth av-equal-height-column-flextable'><div class='flex_column av-4c6vnm-79a5ce0e6cdc529eb3b565cb00a68baf av_two_fifth  avia-builder-el-21  el_after_av_hr  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4pzev9m-07c488262be25c367b8e28e58fcea4dc\">\n#top .av_textblock_section.av-l4pzev9m-07c488262be25c367b8e28e58fcea4dc .avia_textblock{\ncolor:#1282c5;\n}\n<\/style>\n<section  class='av_textblock_section av-l4pzev9m-07c488262be25c367b8e28e58fcea4dc'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Line spacing:<\/strong> for reading to be visually comfortable, always seek the proportion of one line of text to the space between lines, in proportion to the text used. Use lower casing height as a basis.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-35vteq-2ca11f89c42529d10b111ffe1f0ef842 av_three_fifth  avia-builder-el-23  el_after_av_two_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4pzmmbe-24682fc366b48328a73abe3545297b3e\">\n#top .av_textblock_section.av-l4pzmmbe-24682fc366b48328a73abe3545297b3e .avia_textblock{\nfont-size:23px;\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4pzmmbe-24682fc366b48328a73abe3545297b3e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6>exemplo:<\/h6>\n<p style=\"line-height: 0.8em; font-size: 22px; font-weight: 200;\">Line spacing is distancing in proportion to the<br \/>\n<span style=\"color: #d7d9d7;\">Line spacing is distancing in proportion to the<\/span><br \/>\nsize of the body size. Line spacing is distancing in<br \/>\n<span style=\"color: #d7d9d7;\">size of the body size. Line spacing is distancing in<\/span><br \/>\nproportion to the size of the body size.<br \/>\n<span style=\"color: #d7d9d7;\">proportion to the size of the body size.<\/span><\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4q0h2qp-0285876165f5633a4d2833a3b4451dfc\">\n#top .hr.av-l4q0h2qp-0285876165f5633a4d2833a3b4451dfc{\nmargin-top:20px;\nmargin-bottom:20px;\n}\n.hr.av-l4q0h2qp-0285876165f5633a4d2833a3b4451dfc .hr-inner{\nwidth:100%;\nborder-color:#1282c5;\n}\n<\/style>\n<div  class='hr av-l4q0h2qp-0285876165f5633a4d2833a3b4451dfc hr-custom  avia-builder-el-25  el_after_av_three_fifth  el_before_av_two_fifth  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-6y6kxe-36598e3a025b45ee1b552e5c66830021 sc-av_two_fifth av-equal-height-column-flextable'><div class='flex_column av-6y6kxe-36598e3a025b45ee1b552e5c66830021 av_two_fifth  avia-builder-el-26  el_after_av_hr  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5oa9wi-d3f3552151d17cdece317075c3543c32\">\n#top .av_textblock_section.av-5oa9wi-d3f3552151d17cdece317075c3543c32 .avia_textblock{\ncolor:#1282c5;\n}\n<\/style>\n<section  class='av_textblock_section av-5oa9wi-d3f3552151d17cdece317075c3543c32'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Highlights:<\/strong> in subtitles, the regular font can be used. For texts in general, use <strong>semibold<\/strong> or <u>underline to highlight the words.<\/u><\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-3jaxdu-5a20043821b3130313745eb2d70bd353 av_three_fifth  avia-builder-el-28  el_after_av_two_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2q2bv6-0ae8910b9de5f35d0d04c99403ef7198\">\n#top .av_textblock_section.av-2q2bv6-0ae8910b9de5f35d0d04c99403ef7198 .avia_textblock{\nfont-size:23px;\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-2q2bv6-0ae8910b9de5f35d0d04c99403ef7198'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6>example:<\/h6>\n<p style=\"font-size: 22px;\">When highlighting something in the text, <u>underline it<\/u> or <span style=\"font-weight: 400;\">use semibold.<\/span><\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='lowercasing'  class='avia-section av-1c8eyc2-507f77ffc2c33eaaee18cb2dbce6124f main_color avia-section-default avia-no-border-styling  avia-builder-el-30  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1456'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1axfmzm-fe7e56928592aaebdd3e46dcf0b99930 sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1axfmzm-fe7e56928592aaebdd3e46dcf0b99930\">\n.flex_column.av-1axfmzm-fe7e56928592aaebdd3e46dcf0b99930{\n-webkit-border-radius:6px 6px 6px 6px;\n-moz-border-radius:6px 6px 6px 6px;\nborder-radius:6px 6px 6px 6px;\npadding:0 0px 0 0;\nbackground-color:#e8eae8;\n}\n<\/style>\n<div class='flex_column av-1axfmzm-fe7e56928592aaebdd3e46dcf0b99930 av_two_fifth  avia-builder-el-31  el_before_av_three_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19e0eaa-0909b8dee436dce68c99d5e59564367b\">\n#top .av-special-heading.av-19e0eaa-0909b8dee436dce68c99d5e59564367b{\npadding-bottom:10px;\ncolor:#4dbe9a;\nfont-size:68px;\n}\nbody .av-special-heading.av-19e0eaa-0909b8dee436dce68c99d5e59564367b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-19e0eaa-0909b8dee436dce68c99d5e59564367b .av-special-heading-tag{\nfont-size:68px;\n}\n.av-special-heading.av-19e0eaa-0909b8dee436dce68c99d5e59564367b .special-heading-inner-border{\nborder-color:#4dbe9a;\n}\n.av-special-heading.av-19e0eaa-0909b8dee436dce68c99d5e59564367b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-19e0eaa-0909b8dee436dce68c99d5e59564367b av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-32  avia-builder-el-no-sibling  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >lower casing<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-189c28i-ff7018d55394fc01cccf079c8f2ae06f av_three_fifth  avia-builder-el-33  el_after_av_two_fifth  el_before_av_two_fifth  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16hflvm-abe7b4070e60ce0dfd0c901fe974db0c\">\n#top .av_textblock_section.av-16hflvm-abe7b4070e60ce0dfd0c901fe974db0c .avia_textblock{\ncolor:#4dbe9a;\n}\n<\/style>\n<section  class='av_textblock_section av-16hflvm-abe7b4070e60ce0dfd0c901fe974db0c'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>we want to get closer<\/h2>\n<h6>The way we use upper and lower casing really sets the targeted tone of voice. In reference to the teaching of Prof. Sergio Mascarenhas: \u201cTo keep in mind that the biggest is not always in the first place,\u201d we define rules such as:<\/h6>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-146ocsi-40dea42b10efa7b241c268eac2ed40b5 sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-146ocsi-40dea42b10efa7b241c268eac2ed40b5\">\n.flex_column.av-146ocsi-40dea42b10efa7b241c268eac2ed40b5{\npadding:0 0px 0 0px;\n}\n<\/style>\n<div class='flex_column av-146ocsi-40dea42b10efa7b241c268eac2ed40b5 av_two_fifth  avia-builder-el-35  el_after_av_three_fifth  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12h9a0y-201ae489c594797d275c834f6acfae32\">\n#top .av_textblock_section.av-12h9a0y-201ae489c594797d275c834f6acfae32 .avia_textblock{\ncolor:#4dbe9a;\n}\n<\/style>\n<section  class='av_textblock_section av-12h9a0y-201ae489c594797d275c834f6acfae32'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Lower casing:<\/strong> the first letter in titles is always in lower casing<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-10ojw02-8360f259f3f79ea68181759136a76f93 av_three_fifth  avia-builder-el-37  el_after_av_two_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zd0n2a-bdbe81fb29444bfd9d89fe171735867a\">\n.avia-image-container.av-zd0n2a-bdbe81fb29444bfd9d89fe171735867a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-zd0n2a-bdbe81fb29444bfd9d89fe171735867a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-zd0n2a-bdbe81fb29444bfd9d89fe171735867a av-styling- avia-align-left  avia-builder-el-38  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1489 avia-img-lazy-loading-not-1489 avia_image ' src=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/typology_3.png\" alt='' title='typology_3'  height=\"463\" width=\"625\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/typology_3.png 625w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/typology_3-300x222.png 300w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4q9jtw6-7560bcfeb2d9ba1e72563e532bfdb03c\">\n#top .hr.av-l4q9jtw6-7560bcfeb2d9ba1e72563e532bfdb03c{\nmargin-top:-15px;\nmargin-bottom:0px;\n}\n.hr.av-l4q9jtw6-7560bcfeb2d9ba1e72563e532bfdb03c .hr-inner{\nwidth:80%;\nborder-color:#4dbe9a;\n}\n<\/style>\n<div  class='hr av-l4q9jtw6-7560bcfeb2d9ba1e72563e532bfdb03c hr-custom  avia-builder-el-39  el_after_av_three_fifth  el_before_av_two_fifth  av-small-hide av-mini-hide hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-3xubz6-46c7e6644d3a39968bf7d5c758636ad8 sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3xubz6-46c7e6644d3a39968bf7d5c758636ad8\">\n.flex_column.av-3xubz6-46c7e6644d3a39968bf7d5c758636ad8{\npadding:0 0px 0 0px;\n}\n<\/style>\n<div class='flex_column av-3xubz6-46c7e6644d3a39968bf7d5c758636ad8 av_two_fifth  avia-builder-el-40  el_after_av_hr  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4q9kjw6-29f26a2ad0efa319b7e65d34c4e79b93\">\n#top .av_textblock_section.av-l4q9kjw6-29f26a2ad0efa319b7e65d34c4e79b93 .avia_textblock{\ncolor:#4dbe9a;\n}\n<\/style>\n<section  class='av_textblock_section av-l4q9kjw6-29f26a2ad0efa319b7e65d34c4e79b93'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Upper and lower casing:<\/strong> In running text, the use is based on English spelling rules.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-2ery8i-73881be35849d802447ccbecda52e159 av_three_fifth  avia-builder-el-42  el_after_av_two_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4q9mazn-4afd1cd8586336df438160fda50ad25a\">\n#top .av_textblock_section.av-l4q9mazn-4afd1cd8586336df438160fda50ad25a .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4q9mazn-4afd1cd8586336df438160fda50ad25a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6>example:<\/h6>\n<p style=\"font-size: 11px;\"><u>Readable text body size, following the spelling rules.<\/u> Erro maximi, od et parum quam, etus alit fugit hilit vid et eliquat ut eos aciis impost as exeribus del eumquun tibusti antiatus quia vendit et velestibus ut apicia parchic ature, quiam nonem quodit aut lame volupic tatiostrum exped qui debist facepre ssequae quo deliqui omniam que sam faceates mos aut ducium.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='alignment'  class='avia-section av-c5h9u-a1223f1d60f885a5fec66612222a86a6 main_color avia-section-default avia-no-border-styling  avia-builder-el-44  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1456'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-wjlvle-10b3e362c9cb8e35c301ae8eb87d48e9 sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wjlvle-10b3e362c9cb8e35c301ae8eb87d48e9\">\n.flex_column.av-wjlvle-10b3e362c9cb8e35c301ae8eb87d48e9{\n-webkit-border-radius:6px 6px 6px 6px;\n-moz-border-radius:6px 6px 6px 6px;\nborder-radius:6px 6px 6px 6px;\nbackground-color:#e8eae8;\n}\n<\/style>\n<div class='flex_column av-wjlvle-10b3e362c9cb8e35c301ae8eb87d48e9 av_two_fifth  avia-builder-el-45  el_before_av_three_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-32ci2q-d84adc48e4ee4f884be9b6d9d43a75c3\">\n#top .av-special-heading.av-32ci2q-d84adc48e4ee4f884be9b6d9d43a75c3{\npadding-bottom:10px;\ncolor:#8bbf49;\n}\nbody .av-special-heading.av-32ci2q-d84adc48e4ee4f884be9b6d9d43a75c3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-32ci2q-d84adc48e4ee4f884be9b6d9d43a75c3 .special-heading-inner-border{\nborder-color:#8bbf49;\n}\n.av-special-heading.av-32ci2q-d84adc48e4ee4f884be9b6d9d43a75c3 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-32ci2q-d84adc48e4ee4f884be9b6d9d43a75c3 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-46  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >alignment<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-speixu-b7eeb8354a22c5fef9beb78c3e5a4662 av_three_fifth  avia-builder-el-47  el_after_av_two_fifth  el_before_av_two_fifth  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ra8yn6-45b354c8c77033dc595d8970c875a7ec\">\n#top .av_textblock_section.av-ra8yn6-45b354c8c77033dc595d8970c875a7ec .avia_textblock{\ncolor:#8bbf49;\n}\n<\/style>\n<section  class='av_textblock_section av-ra8yn6-45b354c8c77033dc595d8970c875a7ec'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>making every day easy<\/h2>\n<h6>Alignment helps provide unity and reading comfort. Left alignment allows more flexibility for adaptations in printed and digital materials. Check the rules:<\/h6>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-pblo02-8dddb7e4e00b9b28ceee531271eee891 sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pblo02-8dddb7e4e00b9b28ceee531271eee891\">\n.flex_column.av-pblo02-8dddb7e4e00b9b28ceee531271eee891{\npadding:0 0px 0 0px;\n}\n<\/style>\n<div class='flex_column av-pblo02-8dddb7e4e00b9b28ceee531271eee891 av_two_fifth  avia-builder-el-49  el_after_av_three_fifth  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2g9qyq-fac917d89bdc9f97d1c8848c2533062e\">\n#top .av_textblock_section.av-2g9qyq-fac917d89bdc9f97d1c8848c2533062e .avia_textblock{\ncolor:#8bbf49;\n}\n<\/style>\n<section  class='av_textblock_section av-2g9qyq-fac917d89bdc9f97d1c8848c2533062e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Left alignment:<\/strong> This will prevent the text from opening large spaces between words and will make reading more comfortable.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-n4dij6-f02f1479985d608a53fd20c7218cdd37\">\n.flex_column.av-n4dij6-f02f1479985d608a53fd20c7218cdd37{\npadding:0 0px 0 0px;\n}\n<\/style>\n<div class='flex_column av-n4dij6-f02f1479985d608a53fd20c7218cdd37 av_three_fifth  avia-builder-el-51  el_after_av_two_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7ed5e-d1b07c917a96ac15b331c36f8ce6fd47\">\n.avia-image-container.av-k7ed5e-d1b07c917a96ac15b331c36f8ce6fd47 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k7ed5e-d1b07c917a96ac15b331c36f8ce6fd47 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k7ed5e-d1b07c917a96ac15b331c36f8ce6fd47 av-styling- avia-align-left  avia-builder-el-52  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1500 avia-img-lazy-loading-not-1500 avia_image ' src=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/typology_4-1.png\" alt='' title='typology_4'  height=\"599\" width=\"625\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/typology_4-1.png 625w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/typology_4-1-300x288.png 300w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/typology_4-1-36x36.png 36w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e4guky-b747381458c06d21c3db8298e2be5008\">\n#top .hr.av-e4guky-b747381458c06d21c3db8298e2be5008{\nmargin-top:-16px;\nmargin-bottom:0px;\n}\n.hr.av-e4guky-b747381458c06d21c3db8298e2be5008 .hr-inner{\nwidth:60%;\nborder-color:#8bbf49;\n}\n<\/style>\n<div  class='hr av-e4guky-b747381458c06d21c3db8298e2be5008 hr-custom  avia-builder-el-53  el_after_av_three_fifth  el_before_av_two_fifth  av-small-hide av-mini-hide hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-cspgfm-7155630e454a689f7d7768cb21ac6f9d sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cspgfm-7155630e454a689f7d7768cb21ac6f9d\">\n.flex_column.av-cspgfm-7155630e454a689f7d7768cb21ac6f9d{\npadding:0 0px 0 0px;\n}\n<\/style>\n<div class='flex_column av-cspgfm-7155630e454a689f7d7768cb21ac6f9d av_two_fifth  avia-builder-el-54  el_after_av_hr  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b175c2-134e3102cf9c97ccfd6868639b5e7e74\">\n#top .av_textblock_section.av-b175c2-134e3102cf9c97ccfd6868639b5e7e74 .avia_textblock{\ncolor:#8bbf49;\n}\n<\/style>\n<section  class='av_textblock_section av-b175c2-134e3102cf9c97ccfd6868639b5e7e74'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Bullets:<\/strong> A much-used resource to facilitate quick information access. Prioritize short texts and focus on highlighted points. Important points:<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v7kci-629c7334ce7945a0c7bb194a725fe4cc\">\n.flex_column.av-v7kci-629c7334ce7945a0c7bb194a725fe4cc{\npadding:0 0px 0 0px;\n}\n<\/style>\n<div class='flex_column av-v7kci-629c7334ce7945a0c7bb194a725fe4cc av_three_fifth  avia-builder-el-56  el_after_av_two_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4q9zbld-06a46b790f10a23660054a0082f82145\">\n.avia-image-container.av-l4q9zbld-06a46b790f10a23660054a0082f82145 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l4q9zbld-06a46b790f10a23660054a0082f82145 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l4q9zbld-06a46b790f10a23660054a0082f82145 av-styling- avia-align-left  avia-builder-el-57  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1498 avia-img-lazy-loading-not-1498 avia_image ' src=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/typology_5-1.png\" alt='' title='typology_5'  height=\"443\" width=\"625\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/typology_5-1.png 625w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/typology_5-1-300x213.png 300w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/typology_5-1-260x185.png 260w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3uk0pu-fefe1bbd21b477e0fe7a897bc435d3f6\">\n#top .hr.av-3uk0pu-fefe1bbd21b477e0fe7a897bc435d3f6{\nmargin-top:-16px;\nmargin-bottom:0px;\n}\n.hr.av-3uk0pu-fefe1bbd21b477e0fe7a897bc435d3f6 .hr-inner{\nwidth:60%;\nborder-color:#8bbf49;\n}\n<\/style>\n<div  class='hr av-3uk0pu-fefe1bbd21b477e0fe7a897bc435d3f6 hr-custom  avia-builder-el-58  el_after_av_three_fifth  el_before_av_two_fifth  av-small-hide av-mini-hide hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-5p851e-1e31b653e71d06c85b65edb1e4aa99fc sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5p851e-1e31b653e71d06c85b65edb1e4aa99fc\">\n.flex_column.av-5p851e-1e31b653e71d06c85b65edb1e4aa99fc{\npadding:0 0px 0 0px;\n}\n<\/style>\n<div class='flex_column av-5p851e-1e31b653e71d06c85b65edb1e4aa99fc av_two_fifth  avia-builder-el-59  el_after_av_hr  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4qa0inp-321d7bc4560ebc7c388d4ab7ea65fb5f\">\n#top .av_textblock_section.av-l4qa0inp-321d7bc4560ebc7c388d4ab7ea65fb5f .avia_textblock{\ncolor:#8bbf49;\n}\n<\/style>\n<section  class='av_textblock_section av-l4qa0inp-321d7bc4560ebc7c388d4ab7ea65fb5f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Inserting text into other elements:<\/strong> some situations can happen when the text is inserted into a box, buttons etc. The rules that apply are:<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4l4t5u-6be7af0c9db56006d06ed0585f2fc4bf\">\n.flex_column.av-4l4t5u-6be7af0c9db56006d06ed0585f2fc4bf{\npadding:0 0px 0 0px;\n}\n<\/style>\n<div class='flex_column av-4l4t5u-6be7af0c9db56006d06ed0585f2fc4bf av_three_fifth  avia-builder-el-61  el_after_av_two_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4qa00b5-b416bc3f67d061f1bdf9126f8189b83c\">\n.avia-image-container.av-l4qa00b5-b416bc3f67d061f1bdf9126f8189b83c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l4qa00b5-b416bc3f67d061f1bdf9126f8189b83c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l4qa00b5-b416bc3f67d061f1bdf9126f8189b83c av-styling- avia-align-left  avia-builder-el-62  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1496 avia-img-lazy-loading-not-1496 avia_image ' src=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/typology_6-1.png\" alt='' title='typology_6'  height=\"351\" width=\"625\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/typology_6-1.png 625w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/typology_6-1-300x168.png 300w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35mlma-b5e704acd2af9aad7cff14cff89cc12c\">\n#top .hr.av-35mlma-b5e704acd2af9aad7cff14cff89cc12c{\nmargin-top:-16px;\nmargin-bottom:0px;\n}\n.hr.av-35mlma-b5e704acd2af9aad7cff14cff89cc12c .hr-inner{\nwidth:60%;\nborder-color:#8bbf49;\n}\n<\/style>\n<div  class='hr av-35mlma-b5e704acd2af9aad7cff14cff89cc12c hr-custom  avia-builder-el-63  el_after_av_three_fifth  el_before_av_two_fifth  av-small-hide av-mini-hide hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-4arniq-cfb14396dab618839e24c250f148395b sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4arniq-cfb14396dab618839e24c250f148395b\">\n.flex_column.av-4arniq-cfb14396dab618839e24c250f148395b{\npadding:0 0px 0 0px;\n}\n<\/style>\n<div class='flex_column av-4arniq-cfb14396dab618839e24c250f148395b av_two_fifth  avia-builder-el-64  el_after_av_hr  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4qac19t-8f853906f8e0d848a4f0e5b015adc445\">\n#top .av_textblock_section.av-l4qac19t-8f853906f8e0d848a4f0e5b015adc445 .avia_textblock{\ncolor:#8bbf49;\n}\n<\/style>\n<section  class='av_textblock_section av-l4qac19t-8f853906f8e0d848a4f0e5b015adc445'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Keys:<\/strong> always aligned to the left below the figures.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2per3m-9f38f52d8adf99943f175cb203872276\">\n.flex_column.av-2per3m-9f38f52d8adf99943f175cb203872276{\npadding:0 0px 0 0px;\n}\n<\/style>\n<div class='flex_column av-2per3m-9f38f52d8adf99943f175cb203872276 av_three_fifth  avia-builder-el-66  el_after_av_two_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4qy5e11-4985fa4f9034d7b2369bfad6e4174fa6\">\n#top .av_textblock_section.av-l4qy5e11-4985fa4f9034d7b2369bfad6e4174fa6 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4qy5e11-4985fa4f9034d7b2369bfad6e4174fa6'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6>example:<\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1124\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/grafico.png\" alt=\"\" width=\"275\" height=\"142\" \/><br \/>\nKey always aligned to the<br \/>\nleft below the figures.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='colors'  class='avia-section av-jmeen6-1683974846c2edd2b78e88cdd7dde4d4 main_color avia-section-default avia-no-border-styling  avia-builder-el-68  el_after_av_section  el_before_av_button  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1456'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-hqpmvm-e30c273dc052d4fc29a4a7161f395f6a sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hqpmvm-e30c273dc052d4fc29a4a7161f395f6a\">\n.flex_column.av-hqpmvm-e30c273dc052d4fc29a4a7161f395f6a{\n-webkit-border-radius:6px 6px 6px 6px;\n-moz-border-radius:6px 6px 6px 6px;\nborder-radius:6px 6px 6px 6px;\npadding:0 0px 0 0;\nbackground-color:#e8eae8;\n}\n<\/style>\n<div class='flex_column av-hqpmvm-e30c273dc052d4fc29a4a7161f395f6a av_two_fifth  avia-builder-el-69  el_before_av_three_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fyfw4i-250dbe648757f477292b5a9ef966bccf\">\n#top .av-special-heading.av-fyfw4i-250dbe648757f477292b5a9ef966bccf{\npadding-bottom:10px;\ncolor:#52565f;\n}\nbody .av-special-heading.av-fyfw4i-250dbe648757f477292b5a9ef966bccf .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-fyfw4i-250dbe648757f477292b5a9ef966bccf .special-heading-inner-border{\nborder-color:#52565f;\n}\n.av-special-heading.av-fyfw4i-250dbe648757f477292b5a9ef966bccf .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-fyfw4i-250dbe648757f477292b5a9ef966bccf av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-70  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >colors<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-euvf9e-b09c008805ff3e8a84f2a3bce6cac449 av_three_fifth  avia-builder-el-71  el_after_av_two_fifth  el_before_av_two_fifth  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ceg4hu-caadf1b71eb82cc84f6532f3eaac2a7d\">\n#top .av_textblock_section.av-ceg4hu-caadf1b71eb82cc84f6532f3eaac2a7d .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-ceg4hu-caadf1b71eb82cc84f6532f3eaac2a7d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>our color is plural<\/h2>\n<h6>Colors convey sensations and feelings. Using this resource harmoniously in communication will add much more life and understanding to the content.<\/h6>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-14wacy-05e33637f6f4b15ab8ee3ff846d13959 sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14wacy-05e33637f6f4b15ab8ee3ff846d13959\">\n.flex_column.av-14wacy-05e33637f6f4b15ab8ee3ff846d13959{\npadding:15px 0px 0 0px;\n}\n<\/style>\n<div class='flex_column av-14wacy-05e33637f6f4b15ab8ee3ff846d13959 av_two_fifth  avia-builder-el-73  el_after_av_three_fifth  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9wr67m-4c14bbf3c78262ed78e1a1dad9b16e6e\">\n#top .av_textblock_section.av-9wr67m-4c14bbf3c78262ed78e1a1dad9b16e6e .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-9wr67m-4c14bbf3c78262ed78e1a1dad9b16e6e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Titles:<\/strong> Always use the official gradient described in the color tab, from the primary blue (symbol) to the primary green (symbol) and, preferably on white or primary navy-blue background. As priority 2, secondary dark gray or black support backgrounds can be used. In situations where use is not possible, the gradient can be replaced by the primary colors: primary green (symbol), primary blue (symbol) and primary navy blue. On dark backgrounds, such as the primary dark blue and secondary dark gray, where there is no possibility of color options for the above titles being readable, use the white title. Learn more in <a href=\"https:\/\/marca.brain4.care\/en\/the-colors\/#primary\">Colors &gt; The primary colors<\/a>.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-3q7rpu-78c751a4cd91d9bb4d9d53f5c72f9e1d av_three_fifth  avia-builder-el-75  el_after_av_two_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4qyg6q2-8dbf9c6cb6f5f78a0b184831c69255a0\">\n#top .av_textblock_section.av-l4qyg6q2-8dbf9c6cb6f5f78a0b184831c69255a0 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4qyg6q2-8dbf9c6cb6f5f78a0b184831c69255a0'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6>example:<\/h6>\n<h3>title in gradient<\/h3>\n<p><span style=\"line-height: 0.2em; font-size: 30px; font-weight: 200; color: #00d7a4;\">or primary green.<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4r2tyu2-3244cd8fc36c9c7f5cb9005673da2479\">\n#top .av_textblock_section.av-l4r2tyu2-3244cd8fc36c9c7f5cb9005673da2479 .avia_textblock{\nfont-size:20px;\ncolor:#00d7a4;\n}\n<\/style>\n<section  class='av_textblock_section av-l4r2tyu2-3244cd8fc36c9c7f5cb9005673da2479'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/quadrado_verde.png\" alt=\"\" width=\"35\" height=\"35\" srcset=\"https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/quadrado_verde.png 50w, https:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/quadrado_verde-36x36.png 36w\" sizes=\"auto, (max-width: 35px) 100vw, 35px\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #00d7a4;\">Primary green (symbol):<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #00d7a4;\">Pantone<sup>\u00a9<\/sup> 3262 C \u2022 C69 M0 Y53 K0 \u2022 R0 G215 B164 \u2022 #00D7A4<\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7hplki-5b93298e6b3687ac7bfb5e5e417f45b3\">\n#top .hr.av-7hplki-5b93298e6b3687ac7bfb5e5e417f45b3{\nmargin-top:20px;\nmargin-bottom:-15px;\n}\n.hr.av-7hplki-5b93298e6b3687ac7bfb5e5e417f45b3 .hr-inner{\nwidth:100%;\nborder-color:#e0e0e0;\n}\n<\/style>\n<div  class='hr av-7hplki-5b93298e6b3687ac7bfb5e5e417f45b3 hr-custom  avia-builder-el-78  el_after_av_three_fifth  el_before_av_two_fifth  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-ivar6q-e140f4d431ed853595e4044b924dd242 sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ivar6q-e140f4d431ed853595e4044b924dd242\">\n.flex_column.av-ivar6q-e140f4d431ed853595e4044b924dd242{\npadding:15px 0px 0 0px;\n}\n<\/style>\n<div class='flex_column av-ivar6q-e140f4d431ed853595e4044b924dd242 av_two_fifth  avia-builder-el-79  el_after_av_hr  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4qyixr7-b7678eebd052b8a6ccbdb502ce744549\">\n#top .av_textblock_section.av-l4qyixr7-b7678eebd052b8a6ccbdb502ce744549 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4qyixr7-b7678eebd052b8a6ccbdb502ce744549'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Subtitles:<\/strong> Give preference to primary navy blue described in the colors tab or white, depending on readability in relation to the background.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-hasxle-ed7a0a8b332d374c83851238b8028186 av_three_fifth  avia-builder-el-81  el_after_av_two_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4r4iyvy-fdd14f86ec1e50fb5994c7c340682c3f\">\n#top .av_textblock_section.av-l4r4iyvy-fdd14f86ec1e50fb5994c7c340682c3f .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4r4iyvy-fdd14f86ec1e50fb5994c7c340682c3f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6>example:<\/h6>\n<p><span style=\"line-height: 1em; font-size: 30px; font-weight: 200; color: #012169;\">Subtitle in primary navy blue or white.<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vr8eq-57ddd91883c8c24f4fb849e522681727\">\n#top .av_textblock_section.av-2vr8eq-57ddd91883c8c24f4fb849e522681727 .avia_textblock{\nfont-size:20px;\ncolor:#00d7a4;\n}\n<\/style>\n<section  class='av_textblock_section av-2vr8eq-57ddd91883c8c24f4fb849e522681727'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/azul_escuro.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #012169;\">Primary navy blue:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #012169;\">Pantone<sup>\u00a9<\/sup> Reflex Blue C \u2022 C100 M89 Y0 K33 R1 G33 B105 \u2022 #012169<\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9ixp9e-5081c5e8b524b32fa5059aecc68ad7ef\">\n#top .hr.av-9ixp9e-5081c5e8b524b32fa5059aecc68ad7ef{\nmargin-top:20px;\nmargin-bottom:-15px;\n}\n.hr.av-9ixp9e-5081c5e8b524b32fa5059aecc68ad7ef .hr-inner{\nwidth:100%;\nborder-color:#e0e0e0;\n}\n<\/style>\n<div  class='hr av-9ixp9e-5081c5e8b524b32fa5059aecc68ad7ef hr-custom  avia-builder-el-84  el_after_av_three_fifth  el_before_av_two_fifth  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-ehsj3m-b593d57d7eddad7f1f34243397a32163 sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ehsj3m-b593d57d7eddad7f1f34243397a32163\">\n.flex_column.av-ehsj3m-b593d57d7eddad7f1f34243397a32163{\npadding:15px 0px 0 0px;\n}\n<\/style>\n<div class='flex_column av-ehsj3m-b593d57d7eddad7f1f34243397a32163 av_two_fifth  avia-builder-el-85  el_after_av_hr  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4qyjoei-0f733974e1108d170e6c8308f8e23e37\">\n#top .av_textblock_section.av-l4qyjoei-0f733974e1108d170e6c8308f8e23e37 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4qyjoei-0f733974e1108d170e6c8308f8e23e37'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Running text:<\/strong> Prioritize gray tones from the official palette or white, depending on the best reading in relation to the background. In situations where the running text is blue, use the primary blue (symbol).<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-184vw2-012ca58d270e46a5d99561f6687554bb av_three_fifth  avia-builder-el-87  el_after_av_two_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4r7e9pa-1475021ee0aa973b9091962f5a909b63\">\n#top .av_textblock_section.av-l4r7e9pa-1475021ee0aa973b9091962f5a909b63 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4r7e9pa-1475021ee0aa973b9091962f5a909b63'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6>example:<\/h6>\n<p><span style=\"line-height: 1em; font-size: 17px; font-weight: 300; color: #52565e;\">Gray or white text body depending on the contrast to the background. <\/span><span style=\"line-height: 1em; font-size: 17px; font-weight: 300; color: #0085ca;\">You can also use the primary blue (symbol) in running texts.<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4r7h0w1-0bd7fc14f26f0ef142ecfb70140551b3\">\n#top .av_textblock_section.av-l4r7h0w1-0bd7fc14f26f0ef142ecfb70140551b3 .avia_textblock{\nfont-size:20px;\ncolor:#00d7a4;\n}\n<\/style>\n<section  class='av_textblock_section av-l4r7h0w1-0bd7fc14f26f0ef142ecfb70140551b3'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/azul_principal.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #0085ca;\">Azul principal (s\u00edmbolo):<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #0085ca;\">Pantone<sup>\u00a9<\/sup> Process Blue C \u2022 C100 M13 Y1 K2 R0 G133 B202 \u2022 #0085CA<\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pzdnm-a4e853fda68adbfcc1401d3d10688298\">\n#top .hr.av-pzdnm-a4e853fda68adbfcc1401d3d10688298{\nmargin-top:20px;\nmargin-bottom:-15px;\n}\n.hr.av-pzdnm-a4e853fda68adbfcc1401d3d10688298 .hr-inner{\nwidth:100%;\nborder-color:#e0e0e0;\n}\n<\/style>\n<div  class='hr av-pzdnm-a4e853fda68adbfcc1401d3d10688298 hr-custom  avia-builder-el-90  el_after_av_three_fifth  el_before_av_two_fifth  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-99vwv6-cd6eb9572ebe55ec489656b0811c7240 sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-99vwv6-cd6eb9572ebe55ec489656b0811c7240\">\n.flex_column.av-99vwv6-cd6eb9572ebe55ec489656b0811c7240{\npadding:15px 0px 0 0px;\n}\n<\/style>\n<div class='flex_column av-99vwv6-cd6eb9572ebe55ec489656b0811c7240 av_two_fifth  avia-builder-el-91  el_after_av_hr  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4qykyz8-a2b0432849e353a6bb7d8b060e24d5f4\">\n#top .av_textblock_section.av-l4qykyz8-a2b0432849e353a6bb7d8b060e24d5f4 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4qykyz8-a2b0432849e353a6bb7d8b060e24d5f4'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Priority texts: <\/strong>For important texts, we use two primary colors:<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-80ogwi-057d11ee6a2f016b0611069319808f86 av_three_fifth  avia-builder-el-93  el_after_av_two_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4r7mi8z-50ca3f5278ea4a18682e36800405514a\">\n#top .av_textblock_section.av-l4r7mi8z-50ca3f5278ea4a18682e36800405514a .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4r7mi8z-50ca3f5278ea4a18682e36800405514a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>a. primary navy blue (priority 1):<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/azul_escuro.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #012169;\">Primary navy blue:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #012169;\">Pantone<sup>\u00a9<\/sup> Reflex Blue C \u2022 C100 M89 Y0 K33 R1 G33 B105 \u2022 #012169<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4r7ogpm-ddead883dc00099fa9619239db84cef7\">\n#top .hr.av-l4r7ogpm-ddead883dc00099fa9619239db84cef7{\nmargin-top:-10px;\nmargin-bottom:5px;\n}\n.hr.av-l4r7ogpm-ddead883dc00099fa9619239db84cef7 .hr-inner{\nwidth:100%;\nborder-color:#e0e0e0;\n}\n<\/style>\n<div  class='hr av-l4r7ogpm-ddead883dc00099fa9619239db84cef7 hr-custom  avia-builder-el-95  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2mkijm-8418b212c8c662e525702a807b17771c\">\n#top .av_textblock_section.av-2mkijm-8418b212c8c662e525702a807b17771c .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-2mkijm-8418b212c8c662e525702a807b17771c'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>b. secondary dark gray (priority 2):<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/cinza.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #52565e;\">Secondary dark gray:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #52565e;\">Pantone<sup>\u00a9<\/sup> Cool Gray 10 C \u2022 C40 M30 Y20 K66 R82 G86 B94 \u2022 #52565E<\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-64049u-b67d209803e2166a1dca83483c559e83\">\n#top .hr.av-64049u-b67d209803e2166a1dca83483c559e83{\nmargin-top:20px;\nmargin-bottom:-15px;\n}\n.hr.av-64049u-b67d209803e2166a1dca83483c559e83 .hr-inner{\nwidth:100%;\nborder-color:#e0e0e0;\n}\n<\/style>\n<div  class='hr av-64049u-b67d209803e2166a1dca83483c559e83 hr-custom  avia-builder-el-97  el_after_av_three_fifth  el_before_av_two_fifth  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-4olzc2-4a02070861c7feeaee20c8c91e16317f sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4olzc2-4a02070861c7feeaee20c8c91e16317f\">\n.flex_column.av-4olzc2-4a02070861c7feeaee20c8c91e16317f{\npadding:15px 0px 0 0px;\n}\n<\/style>\n<div class='flex_column av-4olzc2-4a02070861c7feeaee20c8c91e16317f av_two_fifth  avia-builder-el-98  el_after_av_hr  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-middle '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4qylvf2-ad3d36a396557f4579c85e4a11b4b919\">\n#top .av_textblock_section.av-l4qylvf2-ad3d36a396557f4579c85e4a11b4b919 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4qylvf2-ad3d36a396557f4579c85e4a11b4b919'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>\u201cExpressive\u201d texts:<\/strong> for easy understanding, five colors have been defined for content that deserve a focused look:<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-1urcvm-6442bc9bdd6a47aa35c0274b6010416e av_three_fifth  avia-builder-el-100  el_after_av_two_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4r86dfm-c80ce07a1d8230b7e8871b1ac9618610\">\n#top .av_textblock_section.av-l4r86dfm-c80ce07a1d8230b7e8871b1ac9618610 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4r86dfm-c80ce07a1d8230b7e8871b1ac9618610'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>a. caution (priority 1):<\/strong> the yellow-colored caution expression will be used.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/amarelo.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #ffcd00;\">Yellow caution expression:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #ffcd00;\">Pantone<sup>\u00a9<\/sup> 116 C \u2022 C0 M14 Y100 K0 \u2022 R255 G205 B0 \u2022 #FFCD00<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8091ci-108320b90cdd5437fa26a6c54701d940\">\n#top .hr.av-8091ci-108320b90cdd5437fa26a6c54701d940{\nmargin-top:-10px;\nmargin-bottom:5px;\n}\n.hr.av-8091ci-108320b90cdd5437fa26a6c54701d940 .hr-inner{\nwidth:100%;\nborder-color:#e0e0e0;\n}\n<\/style>\n<div  class='hr av-8091ci-108320b90cdd5437fa26a6c54701d940 hr-custom  avia-builder-el-102  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4r88cf2-4a4dfb6a5694897bad08f2019ee104bd\">\n#top .av_textblock_section.av-l4r88cf2-4a4dfb6a5694897bad08f2019ee104bd .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4r88cf2-4a4dfb6a5694897bad08f2019ee104bd'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>b. warning (priority 2): <\/strong> the orange-colored warning expression will be used.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/laranja.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #f5821f;\">Orange warning expression:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #f5821f;\">Pantone<sup>\u00a9<\/sup> 1505 C \u2022 C0 M62 Y100 K0 \u2022 R245 G130 B31 \u2022 #F5821F<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5xix7m-eb882e6b379556f94d5db72f4ce3492b\">\n#top .hr.av-5xix7m-eb882e6b379556f94d5db72f4ce3492b{\nmargin-top:-10px;\nmargin-bottom:5px;\n}\n.hr.av-5xix7m-eb882e6b379556f94d5db72f4ce3492b .hr-inner{\nwidth:100%;\nborder-color:#e0e0e0;\n}\n<\/style>\n<div  class='hr av-5xix7m-eb882e6b379556f94d5db72f4ce3492b hr-custom  avia-builder-el-104  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4r8aevw-07ae165a7d08a426a15a520b6506097b\">\n#top .av_textblock_section.av-l4r8aevw-07ae165a7d08a426a15a520b6506097b .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4r8aevw-07ae165a7d08a426a15a520b6506097b'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>c. danger:<\/strong> the red-colored danger expression will be used.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/vermelho.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #ef4a4b;\">Red danger expression:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #ef4a4b;\">Pantone<sup>\u00a9<\/sup> 1785 C \u2022 C0 M91 Y78 K0 \u2022 R239 G74 B75 \u2022 #EF4A4B<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3xm6rm-6096711a4dfd9f214824c32c47df3402\">\n#top .hr.av-3xm6rm-6096711a4dfd9f214824c32c47df3402{\nmargin-top:-10px;\nmargin-bottom:5px;\n}\n.hr.av-3xm6rm-6096711a4dfd9f214824c32c47df3402 .hr-inner{\nwidth:100%;\nborder-color:#e0e0e0;\n}\n<\/style>\n<div  class='hr av-3xm6rm-6096711a4dfd9f214824c32c47df3402 hr-custom  avia-builder-el-106  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4r8fzxo-94eeeb3ebf085f612307d62b7cfee40a\">\n#top .av_textblock_section.av-l4r8fzxo-94eeeb3ebf085f612307d62b7cfee40a .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4r8fzxo-94eeeb3ebf085f612307d62b7cfee40a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>d. success:<\/strong> the green-colored success expression will be used.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/verde_claro.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #8bbf4b;\">Green-success expression:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #8bbf4b;\">Pantone<sup>\u00a9<\/sup> 367 C \u2022 C53 M4 Y100 K0 \u2022 R139 G191 B75 \u2022 #8BBF4B<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2p791e-7771825a3963d0b83ec043c73c12af08\">\n#top .hr.av-2p791e-7771825a3963d0b83ec043c73c12af08{\nmargin-top:-10px;\nmargin-bottom:5px;\n}\n.hr.av-2p791e-7771825a3963d0b83ec043c73c12af08 .hr-inner{\nwidth:100%;\nborder-color:#e0e0e0;\n}\n<\/style>\n<div  class='hr av-2p791e-7771825a3963d0b83ec043c73c12af08 hr-custom  avia-builder-el-108  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4r8htxd-54154f2fde53e8c0c6b7856e45af7f98\">\n#top .av_textblock_section.av-l4r8htxd-54154f2fde53e8c0c6b7856e45af7f98 .avia_textblock{\ncolor:#52565f;\n}\n<\/style>\n<section  class='av_textblock_section av-l4r8htxd-54154f2fde53e8c0c6b7856e45af7f98'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>e. confirmation:<\/strong> the green-colored confirmation expression will be used.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1146 alignleft\" src=\"http:\/\/marca.brain4.care\/wp-content\/uploads\/2022\/06\/verde.png\" alt=\"\" width=\"35\" height=\"35\" \/><span style=\"line-height: 0.7em; font-size: 14px; font-weight: 600; color: #43b02a;\">Green confirmation expression:<\/span><br \/>\n<span style=\"line-height: 0.7em; font-size: 14px; font-weight: 400; color: #43b02a;\">Pantone<sup>\u00a9<\/sup> 361 C \u2022 C77 M0 Y100 K0 \u2022 R67 G176 B42 \u2022 #43B02A<\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_5'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1456'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-button-wrap av-l580gzwv-8c0dc00b2aca9534b4efbef735ab2ced-wrap avia-button-right  avia-builder-el-110  el_after_av_section  avia-builder-el-no-sibling ' >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l580gzwv-8c0dc00b2aca9534b4efbef735ab2ced\">\n#top #wrap_all .avia-button.av-l580gzwv-8c0dc00b2aca9534b4efbef735ab2ced{\nbackground-color:#0085ca;\nbackground:linear-gradient( to right, #0085ca, #00d7a4 );\nborder-style:none;\nborder-width:0 0 0 0;\n-webkit-transition:all 0.4s ease-in-out;\n-moz-transition:all 0.4s ease-in-out;\n-ms-transition:all 0.4s ease-in-out;\n-o-transition:all 0.4s ease-in-out;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-l580gzwv-8c0dc00b2aca9534b4efbef735ab2ced:hover{\nopacity:0.4;\ncolor:white;\n-webkit-transition:all 0.4s ease-in-out;\n-moz-transition:all 0.4s ease-in-out;\n-ms-transition:all 0.4s ease-in-out;\n-o-transition:all 0.4s ease-in-out;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/marca.brain4.care\/wp-content\/uploads\/2020\/01\/Nunito.zip' class='avia-button av-l580gzwv-8c0dc00b2aca9534b4efbef735ab2ced avia-icon_select-no avia-size-medium avia-position-right avia-font-color-theme-color' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >download<\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1456","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marca.brain4.care\/en\/wp-json\/wp\/v2\/pages\/1456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marca.brain4.care\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marca.brain4.care\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marca.brain4.care\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/marca.brain4.care\/en\/wp-json\/wp\/v2\/comments?post=1456"}],"version-history":[{"count":21,"href":"https:\/\/marca.brain4.care\/en\/wp-json\/wp\/v2\/pages\/1456\/revisions"}],"predecessor-version":[{"id":1818,"href":"https:\/\/marca.brain4.care\/en\/wp-json\/wp\/v2\/pages\/1456\/revisions\/1818"}],"wp:attachment":[{"href":"https:\/\/marca.brain4.care\/en\/wp-json\/wp\/v2\/media?parent=1456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}