our voice

Our communication must be for everyone. Our content must be written in a simple, accessible, confident, and empathetic way. Always considering our contribution from the perspective of those we are interacting with.

accessible, simple, confident, and empathic.

The tone of voice is how we speak, and these are the four points we must remember when producing or reviewing any content about brain4care. See how to apply tone of voice in our communication below.

straight to the point

fast and effective

Our mission is to transmit information in a relevant, truthful, and straightforward manner. Therefore, the following details are critical in creating content:

Focus on simplicity: establishing a logical and coherent line of reasoning must be paramount in developing texts.

get closer to care

accessible to everyone

Our language must be accessible, welcoming, and reliable to bring people closer, overcome ignorance, and build familiarity with the new. See some application examples below:

Empathy and availability: to get closer, we must bear in mind the human side of our product. This side needs to be demonstrated in our content.

knowledge of cause

brain4care legacy

Yes! We have a clear purpose that unites us and motivates us: to challenge the limits of medicine and experience stories of health and happiness. We must celebrate our achievements without pretense or arrogance. Our success is to extend people’s access to everything that promotes the common good. To do this, we must take some care:

Talking about ourselves: We know support is important for our customers to feel safe in hiring our services. To do this, we need to be careful with a few points:

spark attention

attracting our audience

We make what is technical and unknown interesting on showing how our technology helps people solve their problems.

Stimulate curiosity: we know that human beings need to be stimulated to open up to a new idea.

Everyday words: Choosing everyday terms helps a great deal in getting closer to the customer.