the typology

More than letters, the typology of the brand is a critical component of its visual identity and therefore must be used in all brain4care materials. The typology has the mission of making people identify a material like ours without the brand being present.

This result is built through structured use of the identity elements contained in the typology:

  • fonts
  • hierarchies
  • spacings and alignments
  • colors
  • discipline and coherence in the use of these elements