the graphic design

Every branding detail prompts your audience to remember the brand. The brand alone already has a unique eye-catching personality. But it is inserted into a universe of its own, which we call graphic design. This universe comes to factor into brand perception.

represent the brand in all the details of communication.

Yes, because branding is not just the isolated brand. Every detail of this universe is a clear fragment of the brand, and we have created the brain4care storyline from this fragment.
Some of the visual elements (typology, colors, among others) were covered in the other sections of this manual. This section will focus on the actual graphics, which are:

  • visual elements
  • application cutouts
  • unifying elements
  • what not to do